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Behavioural Research Centre (BRC)
Welcome
The Behavioural Research Centre (BRC) is dedicated to conducting, advancing and applying behavioural research. At the BRC we develop and implement cutting edge science to support businesses and policymakers to understand, predict and manage behavioural challenges successfully.
The BRC initiates original interdisciplinary research both within the University and with external collaborators and partners. The BRC includes researchers with backgrounds in behavioural science, management, marketing, economics, logistics, law, psychology, computing and artificial intelligence. The research expertise of the members spans quantitative and qualitative research methods, experimental science, psychometric and agent-based modelling, as well as behavioural model development and testing.
Clusters
Organisational Behaviour and Wellbeing
Wellbeing in the workplace is a key research interest of the cluster.
Decision Making and Behavioural Economics
Our goal is to provide a research environment that encourages and produces responsible and impactful interdisciplinary research.
Consumption and Markets
Our research cluster aims to develop knowledge of contemporary consumption, global markets and cultural influences
Contact BRC
If you would like to know more about our areas of expertise or wish to discuss research opportunities with the Behavioural Research Centre then please contact our Director, Professor Petko Kusev.
Follow Us
Keep up to date with the BRC on Twitter or email us at brc@hud.ac.uk