The Behavioural Research Centre (BRC) is dedicated to conducting, advancing and applying behavioural research. At the BRC we develop and implement cutting edge science to support businesses and policymakers to understand, predict and manage behavioural challenges successfully.

The BRC initiates original interdisciplinary research both within the University and with external collaborators and partners. The BRC includes researchers with backgrounds in behavioural science, management, marketing, economics, logistics, law, psychology, computing and artificial intelligence. The research expertise of the members spans quantitative and qualitative research methods, experimental science, psychometric and agent-based modelling, as well as behavioural model development and testing.