The BRC at Huddersfield Business School is dedicated to conducting, advancing, and applying behavioural research to the commercial sector (such as retail, banking, pensions and insurance companies, digital/e-commerce, infrastructure and manufacturing), well-being sector, not-for-profit organisations and public sector.
At the BRC we apply cutting edge science to support businesses and policymakers to understand and manage behavioural challenges successfully. The BRC researchers are exploring influences on/and of behaviour regardless of the type of behavioural agency (humans, organisations and artificial intelligence), employed research methods and data analysis techniques.
BRC staff members are available to work with businesses on a consultancy or research basis. Our services range from short to long-term projects, and our experienced researchers can provide you with innovative knowledge and skills important for the development of your products or services.
We also offer bespoke training and short courses, designed to meet the needs of your organisation. Our programmes are specifically tailored to deliver behavioural competences and skills that matter to your business or organisation.
We bridge the gap between business and academia, focusing on transferring our most recent research to applied business solutions and practical recommendations to organisational issues.
Access Innovation can typically fund up to 50% of the cost of accessing the expertise, equipment or facilities available through research organisations. Moreover, Access Innovation can support projects of between £10,000 and £200,000 (i.e. maximum grant of £100,000).
Knowledge Transfer Partnerships (KTPs) will help your business to increase profits and reduce costs through the innovation of new process and services. These three-way partnerships bring together a company with a strategic problem to solve; an academic with the research knowledge to find a solution and a recently qualified graduate who takes that knowledge and works within the company to resolve the problem. KTP’s are designed to help businesses improve their performance and gain competitive advantage through innovation by applying expertise of the Universities to real business problems. Businesses that engage in KTP’s achieve an average increase of more than £1 million annual profit. The KTP scheme is sponsored by Innovate UK to encourage collaboration between UK business and universities and improve competitiveness and performance.
Innovate UK runs funding competitions for UK-based business to enable the research and development of processes, products or services and supports the testing of innovation ideas and allows business to become more competitive. As an SME along with partners you can compete for government backed funding between £25,000 and £10 million.