Behavioural Research Centre (BRC)

Professor Petko Kusev

Professor Petko Kusev is the founder and Director of the interdisciplinary Behavioural Research Centre (BRC) at the Huddersfield Business School. His research interests cover all aspects in the field of behavioural science/economics: risk and human behaviour, judgement and decision-making, experimental psychology and economics, artificial intelligence and learning, research methods, statistics, behavioural forecasting and agent-based mathematical modelling. Professor Kusev has published his experimental and theoretical articles in highly respected international journals. He has also been awarded several behavioural science research grants from ESRC, the British Academy, Nuffield Foundation, Japan Society for the Promotion of Science, and The Leverhulme trust.

I am delighted to be leading the BRC at Huddersfield Business School. The BRC research lies at the intersection of several behavioural science disciplines, drawing on theory and methods from economics, management, psychology, marketing, philosophy, organisational studies, mathematics, health, law and political science, among other fields. Accordingly, the BRC will promote interdisciplinary theoretical and applied behavioural research, initiatives and activities in accordance with Huddersfield Business School’s research and enterprise vision and REF2021 goals and expectations.
Professor Petko Kusev, Director of the Behavioural Research Centre (BRC)

Professor Eleanor Davies

Professor Eleanor Davies is a work psychologist (Chartered Psychologist and Registered Occupational Psychologist) whose research work focuses on understanding people’s behaviour in organisations, in particular at key career transition points. She studies older workers in organisations, both as individuals as well as from the perspective of how older workers are managed. Research projects have included retirement, the meaning of retirement in academics, learning and training, job satisfaction and retirement attitudes. Other research interests include psychological approaches to diversity (ethnic and age diversity), job embeddedness, guanxi, bridge employment. She uses both qualitative and quantitative approaches including vignette approaches and PLS. She is the Deputy Director of the Behavioural Research Centre and has formerly run the School Work, Age and Retirement Research Network.

Rose Martin

Rose Martin is a PhD researcher and BRC research coordinator at the Huddersfield Business School. Her research interests and publication topics include judgement & decision-making, risk, utility, morality, learning and cognition. Rose’s experimental and theoretical research is particularly focused on the flexible nature and construction of moral preferences and rules. Moreover, Rose also investigates consumer behaviour and purchasing intentions for autonomous systems.

Email: Rose.Martin@hud.ac.uk

Michele Buontempo

Michele Buontempo is a PhD researcher and BRC research enterprise coordinator at the Huddersfield Business School. His research interests lie in the field of behavioural science, economic evaluations, design, judgement and decision making. Michele is particularly interested in the cognitive and social origins of 'rationality' where normative theories fail to predict behavioural inconsistencies. Specifically, Michele is exploring the influence of control and reward mechanisms on preferences under risk.

Email: Michele.Buontempo@hud.ac.uk