Behavioural Research Centre (BRC)

Dr Rose Martin

Dr Rose Martin is a Lecturer in the Department of Logistics, Marketing, Hospitality and Analytics and BRC Theme Leader at the Huddersfield Business School. Her research interests and publication topics include judgement & decision-making, risk, utility, morality, learning and cognition. Rose’s experimental and theoretical research is particularly focused on the flexible nature and construction of moral preferences and rules. Moreover, Rose also investigates consumer behaviour and purchasing intentions for autonomous systems.

Michele Buontempo

Michele Buontempo is a PhD researcher and BRC research enterprise coordinator at the Huddersfield Business School. His research interests lie in the field of behavioural science, economic evaluations, design, judgement and decision making. Michele is particularly interested in the cognitive and social origins of 'rationality' where normative theories fail to predict behavioural inconsistencies. Specifically, Michele is exploring the influence of control and reward mechanisms on preferences under risk.

Email: Michele.Buontempo@hud.ac.uk

Professor Petko Kusev

Professor Petko Kusev is the founder and Director of the interdisciplinary Behavioural Research Centre (BRC) at the Huddersfield Business School. His research interests cover all aspects in the field of behavioural science/economics: risk and human behaviour, judgement and decision-making, experimental psychology and economics, artificial intelligence and learning, research methods, statistics, behavioural forecasting and agent-based mathematical modelling. Professor Kusev has published his experimental and theoretical articles in highly respected international journals. He has also been awarded several behavioural science research grants from ESRC, the British Academy, Nuffield Foundation, Japan Society for the Promotion of Science, and The Leverhulme trust.

I am delighted to be leading the BRC at Huddersfield Business School. The BRC research lies at the intersection of several behavioural science disciplines, drawing on theory and methods from economics, management, psychology, marketing, philosophy, organisational studies, mathematics, health, law and political science, among other fields. Accordingly, the BRC will promote interdisciplinary theoretical and applied behavioural research, initiatives and activities in accordance with Huddersfield Business School’s research and enterprise vision and REF2021 goals and expectations.
Professor Petko Kusev, Director of the Behavioural Research Centre (BRC)

Professor Eleanor Davies

Professor Eleanor Davies is a work psychologist (Chartered Psychologist and Registered Occupational Psychologist) whose research work focuses on understanding people’s behaviour in organisations, in particular at key career transition points. She studies older workers in organisations, both as individuals as well as from the perspective of how older workers are managed. Research projects have included retirement, the meaning of retirement in academics, learning and training, job satisfaction and retirement attitudes. Other research interests include psychological approaches to diversity (ethnic and age diversity), job embeddedness, guanxi, bridge employment. She uses both qualitative and quantitative approaches including vignette approaches and PLS. She is the Deputy Director of the Behavioural Research Centre and has formerly run the School Work, Age and Retirement Research Network.

Dr Alexandros Nikitas

Dr Alexandros Nikitas is a Reader in Smart Transport for Huddersfield Business School at the University of Huddersfield, UK. He is the Deputy Director of the School’s Behavioural Research Centre and co-investigator of the University’s European Structural and Investment Funds project LCR LEP Supply Chain. He is in the Editorial Boards of the Journals Research in Transportation Business & Management and Case Studies on Transport Policy and has produced more than 80 papers and conference outputs in his career thus far. He is conducting research regarding the societal importance of sustainable mobility and autonomous, connected, shared and digitised transport. Earlier in his career Dr Nikitas was a Senior Researcher in Urban Futures and Transportation for Chalmers University of Technology, Sweden where he worked on FP7 and H2020 transport research initiatives including the 13M€ mega-project OPTICITIES. He has also been an invited visiting scholar for Tongji University and Chang’an University in China and EC’s Joint Research Centre, Ispra, Italy. Between 2011 and 2014 he served as a Local Councillor for his hometown Drama, Greece.