Portrait of Dr Abdul Jabbar Dr Abdul Jabbar

a.jabbar@hud.ac.uk | 01484 473628


  Dr Abdul Jabbar on Google Scholar  


Position: Senior Lecturer, Department of Management
Qualifications: BA, MSc, PhD, FHEA


Abdul joined the University of Huddersfield Business School in 2001. Previously Abdul was a programmer working on Content Management Systems for the BUBL information service at the University of Strathclyde. Within his current role, Abdul is a Senior Lecturer in Digital Business with a focus on Business Analytics, Digital Marketing, Information systems and the Internet of things. Abdul has developed modules with this kind of teaching in mind. He has been instrumental in driving forward and contributing to a programme of University wide strategic development. In addition to his teaching Abdul maintains an online Blog which outlines his current research and academic interests, this can be found at https://researcholic.wordpress.com/.

While working in UK Higher Education Abdul has accumulated over 10 years of academic experience, this includes, course design, course development, assessment, moderation, and feedback. This complements his technical skills where Abdul's background is very much in software design and online development. He has a BA (Hons) In Interactive Media and a MSc in Internet Application Development and in addition he is also a member of the Higher Education Academy (FHEA). He recently completed his PhD in Business Management at the University of Huddersfield.


  • PhD
  • MSc Internet Application Development
  • BA (Hons) Interactive Media

Professional Membership & Activities

  • FHEA
  • Student member of BCS

Research and Scholarship

Abdul has worked on a wide range of internally and externally funded projects. His research ranges from Mobile Development to Business School Pedagogy. Abdul is also a founder member of the Business Education Research Group (BERG).

Abdul is currently working on research with a focus on Business Management education in relation to ethnically diverse students. This research looks at how the organizational and academic experience is developed and nurtured for students from diverse backgrounds. Abdul is also working on articles looking at change management in Higher education. Main research work at the moment revolves around the following:

  • Culturally Responsive Teaching in UK Business Schools
  • Multi-Modal/Technology based Pedagogy
  • e-commerce retailing and Digital marketing

In addition, Abdul has worked on and been successful in applying for and obtaining Knowledge Transfer Partnerships with local companies. He is no stranger to conferences having delivered papers at multiple venues within his research areas and is currently looking for opportunities and collaboration opportunities. Abdul also provides consultancy, support and guidance to Alumni who have been successful in setting up their own Business, prominent among them is Zurleys.co.uk, who now receive in excess of 100,000 visitors a month.

In this current role Abdul has published in multiple star rated journals (2* onwards) and has successfully published his research as book chapters and conference paper. A lot of Abduls research is rooted primarily within the areas of Technology, Management and Education. In addition, Abdul has a very comprehensive enterprise development strategy, from which he has been successful in obtaining over £30,000 worth of funding. In addition, he is a member of the Higher education academy and currently undertaking the process of professional accreditation with ALT technology.

Abdul’s research interests also include e-commerce retailing and Digital marketing. To this end Abdul is active in helping students develop and implement online Businesses. Abdul has been involved in helping students setup website businesses, apps, retail stores from business concept, design and implementation.

Publications and Other Research Outputs


Jabbar, A., Analoui, B., Kong, K. and Mirza, M. (2017) ‘Consumerisation in UK Higher Education Business Schools: Higher fees, greater stress and debatable outcomesHigher Education . ISSN 0018-1560

Jabbar, A. and Mirza, M. (2017) ‘Managing diversity: Academics' perspective on culture and teachingRace, Ethnicity and Education . ISSN 1361-3324

Jabbar, A., Analoui, B., Mirza, M. and Kong, K. (2017) ‘The rise of the machine: Twilight of the autonomous academic’. In: The 24th Nordic Academy of Management Conference, 23 -25 August 2017, Nord University Business School, Bodo, Norway

Thomas, J., Mirza, M., Haloub, R. and Jabbar, A. (2017) ‘International Learning Development and the International Student Experience’. In: Learning, Teaching & Student Experience Annual Conference 2017, 25-26 April 2017, Bristol, UK

Jabbar, A. and Mirza, M. (2017) ‘Identification of Cultural Heuristics for the creation of consistent and fair pedagogy for ethnically diverse students.’. In: Culturally Responsive Pedagogies: Working Towards Decolonisation, Indigeneity and Interculturalism. : Palgrave Macmillan. pp. 29-52. ISBN 978-3-319-46327-8


Jabbar, A., Kong, K. and Mirza, M. (2016) ‘Marketisation Vs Marginalisation: The tension between institutions and academics.’. In: CABS: Learning, Teaching & Student Experience 2016, 26-27th April 2016, Aston University


Jabbar, A (2015) The development of culturally responsive teaching in UK Higher Education Business Schools for students from an ethnically diverse background Doctoral thesis, University of Huddersfield.


Drozynska, A., Hill, P., Jabbar, A., Ireland, C. and Woods, P. (2013) ‘Analysing feedback on written assignments to produce reusable audiovisual feedback’. In: Teaching Writing Across Languages and Cultures, 7th Conference of the European Association for the Teaching of Academic Writing, 27-29 June 2013, Central European University, Budapest, Hungary

Jabbar, A (2013) ‘Technology and Implementation for distance learning students’. In: Higher Education Academy HEA Seminar on Improving the learning experience of overseas students on postgraduate academic law programmes, 25th June 2013, Huddersfield University Business School

Jabbar, A. and Hardaker, G. (2013) ‘The role of culturally responsive teaching for supporting ethnic diversity in British University Business SchoolsTeaching in Higher Education , 18 (3), pp. 272-284. ISSN 1356-2517

Jabbar, A (2013) ‘Characterising features of culturally responsive teaching in UK Higher Education Business Schools.’. In: 10th ALDinHE Conference 2013: Celebrating Learning Development, 25th – 27th March 2013, Plymouth University, UK


Jabbar, A. and Ireland, C. (2012) ‘Audiovisual formative feedback in online quizzes and essays’. In: Enhancing the Quality of Student Blended Learning through Integrative Formative Assessment Methods, 10 Jul 2012, The Business School, University of Huddersfield

Jabbar, A (2012) ‘The Walled Garden in Higher Education’. In: The 7th Plymouth Enhanced Learning Conference, 18-20 April, Plymouth

Hart, T., Fellowes, M. and Jabbar, A. (2012) ‘Digital Literacies – The challenges for a modern Law School.’. In: Pelecon 2012 (Plymouth e-learning conference), 18 April - 20th April 2012, Plymouth, UK

Ireland, C. and Jabbar, A. (2012) ‘Exploring mobile technology in the classroom’. In: 9th ALDinHE Conference: University of Leeds "Learning Development in a digital age: emerging literacies and learning spaces", 03-04 Apr 2012, University of Leeds


Ahmed, E., Ward, R., White, S. and Jabbar, A. (2011) ‘Use of Emerging Mobile Technologies in Portfolio Development’. In: MOBILITY 2011: The First International Conference on Mobile Services, Resources, and Users. Barcelona, Spain: IARIA. pp. 81-85. ISBN 978-1-61208-164-9

Hart, T., Fellowes, M. and Jabbar, A. (2011) ‘The challenges of student engagement on GDL blended learning’. In: The Sixth International Blended Learning Conference, 15th June 2011, University of Hertfordshire, Hatfield, Herts., UK.

Beddall-Hill, N., Jabbar, A. and Al Shehri, S. (2011) ‘Social Mobile Devices as Tools for Qualitative Research in Education: iPhones and iPads in Ethnography, Interviewing, and Design-Based ResearchJournal of the Research Center for Educational Technology , 7 (1), pp. 67-90. ISSN 1948-075x


Jabbar, A. and Hardaker, G. (2010) ‘Inclusion and the relevance of culturally responsive teaching in U.K. Business schools’. In: BME Conference: Meeting the challenge: Improving black and minority ethnic student success and attainment, 8 July 2010, Coventry Techno Centre

Folley, S. and Jabbar, A. (2010) Mobile Learning Project Report Huddersfield: University of Huddersfield (Unpublished)


Jabbar, A (2009) Pilot study on the use of text messaging as a means of communicating with students to aid retention Huddersfield: University of Huddersfield (Unpublished)


Jabbar, A (2008) ‘Engaging the alternative’. In: Teaching and Learning Conference 2008: Enhancing Learning: Technology by Design, 15th September 2008, University of Huddersfield


My research responsibilities also include acting as a reviewer for the following highly ranked journals:

  • Race Ethnicity and Education
  • Studies in Higher Education
  • Management Teaching Review
  • Reviewer for the Academy of Marketing, 2017 Conference

I am also the owner, main contributor and founder of https://researcholic.wordpress.com/. This is a research based blog with a focus on methods and research approaches for undergraduate and postgraduate students. This has been an extremely successful academic based website with over 1000 visitors a month.

I have also been heavily involved in internal examination supervision of multiple PHD’s with an internal team at the University of Huddersfield.

Research Degree Supervision

PhD. Examination

  • For Hull University Business School (2016) External Examiner
  • For University of Huddersfield (2016) Internal progression examination
  • University of Huddersfield (2017) Internal Examiner

My current interests are varied; I am looking for students who are interested in working with me on the following research areas:

  • Information Science, Software ethics and privacy
  • Big Data/Cloud - Decision making systems
  • Digital Skills and Cyber security
  • Technology Entrepreneurship
  • Social media engagement and Analytics
  • e-commerce retailing and Digital marketing

If you have an idea that is related, but does not specifically match these criteria please do get in touch to discuss.

Enterprise Activities

Hosted Seminars (HEA) - Jabbar, A (2013) ‘Technology and Implementation for distance learning students’. In: Higher Education Academy HEA Seminar on Improving the learning experience of overseas students on postgraduate academic law programs, 25th June 2013, Huddersfield University Business School

Knowledge Transfer Partnership (KTP) – with a SME A B Copyright Develop an Online marketing and SEO strategy for a Office Supplies Business (£30,000)

Funding Grant: “Pilot study into the use of SMS to aid Student retention” -  £1000 funding obtained with an implementation of a SMS system university wide

Funding Grant: “Mobile Learning Project” - £4000 funding obtained with a view to investigate embedding the pedagogical aspects of social media learning into the classroom.

Funding Grant: “M-Portfolio” - £6930 funding obtained with a view to investigating the embedding of PDP as a IPhone application.

Consultancy: “Rhodes Consulting” -  £1000 funding to investigate the role of an open source VLE in the development of courses for a private management training company.

Consultancy: “Cranfield Nursery” - Provided strategic advice and support to a SME with a focus on collecting data, storing data and utilising this data in a decision making context.

Consultancy: “Northern Broadsides” - Analytical support and guidance in helping this small charity leverage its offline position to create an online brand.

Administrative Responsibilities

As part of my role as a Senior lecturer I am involved in decision making at the highest levels of the University. I am involved in multiple steering groups which govern, maintain and develop future looking strategies for our technology and education provision. During the last few years I have been instrumental in driving and implementing change, I have been involved in:

  • Implementing a University Wide training strategy
  • Managing and developing a Business School VLE solution
  • Exploring multiple SMS solutions to utilise as part of university infrastructure
  • University Thematic review to analyse student satisfaction in relation to the VLE
  • HEA Equip project which was a change management process looking specifically at current VLE processes.
  • Support and implement the use of Lecture Capture

As part of my role I also sit on the following steering groups and committees:

  • VLE Steering Group
  • Mobile Steering group
  • Learning technology development group
  • Lecture capture development group
  • Research and enterprise committee
  • School teaching and learning committee
  • Ipad steering group

Teaching and Professional Activities

I have an extensive background in teaching at a UK Higher education institution. During my time at this institution I have accumulated over 10 years of academic experience, this includes, course design, course development, assessment, moderation, and feedback. My current teaching interests relate to a range of backgrounds, from Business management to Communication systems and Information technology.

My primary teaching role at the moment involves being sole module leader for Digital Marketing, E-commerce, Digital Business Management and Business Information systems. While this is a very demanding role, the modules are topical in their nature having a very high student intake, for example in the past four years (12, 13, 14, 15) I have been responsible for over 2000 final year students.