Portrait of Dr John Day Dr John Day

j.day@hud.ac.uk | 01484 473355


Position: Senior Lecturer, Department of Management
Qualifications: PhD, BSc, MSc, DPA, FHEA

John is currently a Senior Lecturer in Entrepreneurship. His primary interests include teaching entrepreneurship and entrepreneurial marketing at undergraduate level.

John joined the University in 1974 having worked for a short period with the Greater London Council during one of their most turbulent periods of change.  For a good number of years he specialised in public sector economics along with environmental economics but always had an interest in small business. John became the Regional Director for Yorkshire and Humberside Graduate Enterprise Programme betwwen 1987-1991. He also ran the Business and Manager Development unit for the Business School for 2 years. Since then John has concentrated on developing and teaching entrepreneurship currently to undergraduates and previously to master level.

Research and Scholarship

John’s research interests focus on entrepreneurship in four contexts:

1. Alongside the study of small business in general.
2. On entrepreneurial marketing within small business which can either be seen as a general interest in how the SME actually markets itself in practice or the notion that the combination of entrepreneurship and marketing delivers more potent outcomes both in practice   and in understanding the realities of small business.

3. The extension of entrepreneurial marketing beyond the SME, in this case, to public arts sculpture trails.

4. The teaching of entrepreneurship particularly entrepreneurial marketing.

Publications and Other Research Outputs


Aldawod, A. and Day, J. (2017) ‘Opportunity Recognition Mix – The 4Cs’. In: BAM 2017, 5th-7th September 2017, University of Warwick, UK

Aldawod, A. and Day, J. (2017) ‘Entrepreneurial Environmental Challenges to Be Addressed on the Journey to Becoming an ‘Entrepreneurial University’: A Case Study of the University of Duhok, Kurdistan.’. In: The 7th Global Innovation and Knowledge Academy (GIKA), 28-30 June 2017, Lisbon

Aldawod, A. and Day, J. (2017) ‘A Critical Reflection upon the Postmodernist Philosophical Positions and Issues Relevant to Entrepreneurship Research’. In: BAM 2017, 5-7 September 2017, University of Warwick, UK


Rahayu, R. and Day, J. (2016) ‘E-commerce adoption by SMEs in developing countries: evidence from IndonesiaEurasian Business Review , pp. 1-17. ISSN 1309-4297


Muhammad, N., Day, J., Ali, I. and Sabir, M. (2015) ‘Entrepreneurial orientation in a conflict environment: An analysis of high and low entrepreneurial SMEsJournal of Asia Entrepreneurship and sustainability , XI (3), pp. 54-96. ISSN 1176-8592

Day, J (2015) The Marketing-Entrepreneurship Interface: A Contextual and Practical Critique of the Role of Entrepreneurship Doctoral thesis, University of Huddersfield.

Rahayu, R. and Day, J. (2015) ‘Determinant Factors of E-commerce Adoption by SMEs in Developing Country: Evidence from IndonesiaProcedia - Social and Behavioral Sciences , 195, pp. 142-150. ISSN 18770428


Rahman, H. and Day, J. (2014) ‘Involving the entrepreneurial role model: A possible development for entrepreneurship educationJournal of Entrepreneurship Education , 17 (2), pp. 163-171. ISSN 1098-8394


Day, J. and Reynolds, P. (2011) ‘Exploring the marketing - entrepreneurship interface: bringing an understanding of small business marketing into the curriculum’. In: Paper presentations of the 2010 University of Huddersfield Annual Learning and Teaching Conference. Huddersfield: University of Huddersfield. pp. 102-115.

Day, J. and Rahman, H. (2011) ‘The Potential Influence of Entrepreneurial Role Models in the Teaching of Entrepreneurial Marketing: I want to be Like ... ?’. In: Research at the Marketing/ Entrepreneurship Interface. USA: Global Research Symposium on Marketing and Entrepreneurship. pp. 37-49.


Kuah, A. and Day, J. (2010) ‘Measuring Clustering Benefits and Competitiveness: What Do Players Really Value?Singapore Management Review , 32 (2), pp. 1-24. ISSN 0129-5977


Day, J., Reynolds, P. and Lancaster, G. (2006) ‘Entrepreneurship and the small to medium sized enterprise: a divergent / convergent paradox in thinking patterns between advisers and SME owner managersManagement decision , 44 (5), pp. 581-597. ISSN 0025-1747

Day, J., Reynolds, P. and Lancaster, G. (2006) ‘Entrepreneurship and the small to medium-sized enterprise: A divergent/convergent paradox in thinking patterns between advisers and SME owner-managersManagement Decision , 44 (5), pp. 581-597. ISSN 0025-1747


Day, J. and Kuah, A. (2005) Revisiting the Porter Diamond: Applying an Importance Performance Matrix to the Singaporean Financial Cluster Bradford University


Reynolds, P., Day, J. and Lancaster, G. (2001) ‘Moving towards a control technique to help small firms monitor and control key marketing parameters: a survival aidManagement decision , 39 (2), pp. 113-120. ISSN 0025-1747

Reynolds, P., Day, J. and Lancaster, G. (2001) The importance of correctly defining entrepreneurship when studying marketing in the context of SME's London Metropolitan University

Reynolds, P., Day, J. and Lancaster, G. (2001) Understanding the relationship between small and medium enterprises (SME's) and their advisors and counsellors: an application of the divergent/convergent paradox in respective thinking patterns London Metropolitan University


Day, J (2000) ‘Commentary: the value and importance of the small firm to the world economyEuropean journal of marketing , 34 (9/10), pp. 1033-1037. ISSN 0309-0566


Day, J., Reynolds, P. and Lancaster, G. (1998) ‘A marketing strategy for public sector organisations compelled to operate in a compulsory competitive tendering environmentInternational journal of public sector management , 11 (7), pp. 583-595. ISSN 0951-3558


2006 -John received a ‘Distinguished Research and Leadership Award’ from The College of Business Administration of the University of Illinois at Chicago for an outstanding research and leadership contribution in the field of the marketing-entrepreneurship interface. This included a period as Managing Editor of the Journal of Research in Marketing and Entrepreneurship, as well as serving on the Special Interest Groups on entrepreneurial marketing for both the American Marketing Association and the Academy of Marketing.

2003- onwards - Editorial Board member.
1999-2003 - one of the founders of the Journal of Research in Marketing and Entrepreneurship and Joint Managing Editor.

Research Degree Supervision

John's current supervision of PhD students covers: immigrant entrepreneurs in selected enclaves in the UK/Norway/Denmark; family business in China and Nigeria; women entrepreneurs in Libya; e-commerce adoption in Indonesia; and, franchising in the UK.

Past supervision includes: entrepreneurship education in Indonesia; development of sectors of the Libyan economy; entrepreneurs in conflict zones; entrepreneurial marketing; and, UK local authority policy making.

John has supervised eight students to PhD completion and one to MPhil.

John is currently supervising eight PhD students.

Enterprise Activities

Recent work with a local social enterprise concerning business development.

Administrative Responsibilities

John has wide experience of managing undergraduate programmes and was for many years responsible for our part time degree in Business Studies both at Queensgate and with our three franchise partners.

Currently he is Programme Leader for our four top-up degrees run in Hong Kong in partnership with the Hong Kong Management Association.

Teaching and Professional Activities

Teaching Activities

Module Leader for: BHS0011: Business and the Entrepreneur (UK and Hong Kong); BHK0015: Marketing for Small Business; BHS0028: Business Enterprise Dissertation; BHS0013: Business Dissertation.

BIS0009: Small Business Enterprise & Planning – deliver Term Two component.

Internal Examiner for three PhD candidates;
Internal Panel member for several degree validations;
External Panel for one UK University overseas degree programme;
University DALO currently for HKMA partnership, previously for Blackburn College and Stockport College part time Business Studies degree.

Professional Activities

John has presented conference papers at both national and international conferences in many parts of the world including the UK, France, Australia, New Zealand, Puerto Rico, Hong Kong, and the USA.

Professional Memberships


2004-2010, Member of the UIC, College of Business Administration, Institute for Entrepreneurial Studies, Editorial/Advisory Board for the IES Research Symposia.