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Deema Refai is a Senior Lecturer in Entrepreneurship at the Business School. Before that, she worked as Research Assistant for the Emerging Markets Research Group (EMERGE) at the school following completion of her PhD from the University of Huddersfield.
After graduating in Pharmacy, Deema started her career as a pharmacist, where she worked at a multinational pharmaceutical company in Jordan. Her roles involved several scientific and technical roles at the quality unit, where she was responsible for international submissions of drug registration dossiers to different countries in the MENA (Middle East and North Africa) region, as well as the FDA (Food and Drug Administration) in the USA. Her experience in pharmaceutical industry also comprised intensive involvement to ensure the application of the quality standards and Good Manufacturing Practices (GMP) required by national and international quality agencies including the Food and Drug Administration (FDA). While working in industry, Deema completed her MSc Marketing studies at the University of Huddersfield in 2006.
Deema started her academic career in 2006 when she took a managerial role at an HEI in Saudi Arabia as the Quality Assurance Director at the College of Business Administration in Jeddah, where she worked closely with accreditation bodies and auditors from various parts of the world, in addition to her success in setting standards and a documentation system at the College. Besides her role in quality, Deema was also a lecturer at the college, and was assigned as the leader for the Strategic Marketing and Sales Management modules.
Deema’s PhD was awarded by the University of Huddersfield in 2012. Her PhD focused primarily on the role of HEIs in developing enterprise skills for pharmacists, while considering the significance of the contribution of experiential learning approaches in that area.
Deema’s research focuses on enterprise education in non-business disciplines with particular interest in health-related disciplines.
Deema is currently researching interactive curricula that support developing more employable professional graduates who can satisfy the needs of employers in various markets.
While working on her PhD, Deema submitted her first working paper in Oct./2009 to the Northern Leadership Academy (NLA) conference, and was among the 12 winners across Yorkshire to be awarded the NLA Award/ NLA fellowship for 2009, which comprised a £2000 award to support her research. In Nov./ 2010, she submitted a working paper to the ECSB, and was among the 20 researchers selected from across Europe to take part in the ECSB doctoral seminar. The same paper was developed further and accepted in the ISBE conference in Nov./ 2011.
Refai, D., Higgins, D. and Fayolle, A. (2017) ‘Promoting Values through Sustainable Entrepreneurial Education An Axiological perspective’. In: ISBE Conference 2017, Borders, prosperity and entrepreneurial responses, 8th-9th November 2017, Belfast
Higgins, D. and Refai, D. (2017) ‘Creating Meaningful Entrepreneurial Practice: crafting pedagogical awareness’. In: Entrepreneurship Education: New perspectives on research, policy & practice. : Emerald Group Publishing. pp. 171-195. ISBN 9781787142817
Refai, D. and Higgins, D. (2017) ‘A Mystagogical View to withness in Enterprise Education’ Industry and Higher Education , 31 (2), pp. 113-121. ISSN 0950-4222
Haloub, R., Samawi, J., Refai, D. and Beddewela, E. (2016) ‘Attitudes Toward Business Ethics in Different Contexts: a Cross-Cultural Comparison between professionals in Jordan and UK’. In: 19th International Symposium on Ethics, Business and Society, 4th - 5th July 2016, Barcelona, Spain
Refai, D. and Klapper, R. (2016) ‘Enterprise Education in Pharmacy Schools: Experiential Learning in Institutionally Constrained Contexts’ International Journal of Entrepreneurial Behavior & Research , 22 (4), pp. 485-509. ISSN 1355-2554
Refai, D. and Thompson, J. (2015) ‘Where do graduates Develop their Enterprise Skills? The Value of the Contribution of Higher Education Institutions Context’ Industry and Higher Education , 29 (6), pp. 435-444. ISSN 0950-4222
Refai, D. and Higgins, D. (2015) ‘Learning from within in Enterprise Education’. In: ISBE Conference 2015, 10th - 12th November 2015, Glasgow
Klapper, R., Feather, D., Refai, D., Thompson, J. and Fayolle, A. (2015) ‘Innovative pedagogy in entrepreneurship; introduction’ Industry and Higher Education , 29 (5), pp. 321-325. ISSN 0950-4222
Refai, D., Klapper, R. and Thompson, J. (2015) ‘A Holistic Social Constructionist perspective to Enterprise Education’ International Journal of Entrepreneurial Behaviour & Research , 21 (3), pp. 316-337. ISSN 1355-2554
Klapper, R. and Refai, D. (2015) ‘A Gestalt model of entrepreneurial learning’. In: Entrepreneurial Learning: The Development of New Perspectives in Research, Education and Practice. London, UK: Routledge. pp. 156-177. ISBN 978-0-415-72324-4
Refai, D. and Thompson, J. (2014) ‘Using Enterprise Education to Prepare Healthcare Professional Graduates for the Real-world’ Industry and Higher Education Special issue: Enterprise Education and Entrepreneurial Learning , 28 (6), pp. 427-438. ISSN 0950-4222
Refai, D. and Thompson, J. (2013) ‘Utilising Enterprise Education to Prepare Healthcare Professional Graduates for the Real-world’. In: ISBE Conference - Escape Velocity: Entrepreneurship in an Internationalising Environment, 12-13 November 2013, Cardiff, Wales
Refai, D (2012) Developing Enterprise Skills Through Enterprise Education: The Significance of the Contribution of Experiential Learning Approaches in the Pharmacy Education Context in the UK HEIs Doctoral thesis, University of Huddersfield.
Refai, D. and Thompson, J. (2011) ‘The Significance of Problem-Based Learning in the Development of Enterprise Skills for Pharmacy Students in UK HEI’. In: ISBE Conference 2011 Sustainable Futures: Enterprising Landscapes and Communities, 9-10 November 2011, Sheffield, UK
Refai, D (2010) ‘The Significance of Problem-Based Learning in Developing Enterprise Skills for Pharmacy Students in UK HEI’. In: Business and Organisational Survival and Sustainability. Papers from the Northern Leadership Academy Fellows 2009 Conference.. Leeds, UK: Leeds University Press. pp. 73-84.
While working on her PhD, Deema submitted her first working paper in Oct 2009 to the Northern Leadership Academy (NLA) conference, and was among the 12 winners across Yorkshire to be awarded the NLA Award/ NLA fellowship for 2009, which comprised a £2000 award to support her research. In Nov 2010, she submitted a working paper to the ECSB, and was among the 20 researchers selected from across Europe to take part in the ECSB doctoral seminar. The same paper was developed further and accepted in the ISBE conference in Nov 2011.
Deema is interested in research in the following areas:
Deema co-supervises a PhD student, in addition to dissertation students at Bachelor and Master’s Levels.
Year tutor (Business Studies top-up students)