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Qing joined Huddersfield Business School as a lecturer in marketing at the end of September 2013. He was awarded his PhD by De Montfort University in July 2013. His thesis examines the effects of country of origin, consumer ethnocentrism and consumer animosity on urban adult Chinese consumers' product preference and willingness to buy. Qing’s other research interests are market entry strategies, consumer perceptions and brands in emerging economies. Alongside his PhD research, he has gained considerable teaching experience, including a number of undergraduate and postgraduate modules.
Qing also carried out a number of consultancy projects in the past few years, these including conducting a China market entry report for a small German car manufacturer and advising a Leicestershire based sportswear company’s market entry strategies to mainland China.
Ongoing Research Projects:
Ding, Q., Niros, M., Pollalis, Y., Zhou, Y. and Niros, A. (2017) ‘Antecedents of purchase intentions in growing and declining markets: empirical evidence from China and Greece’. In: 5th International Conference on Contemporary Marketing Issues, 21-23 June 2017, Thessaloniki, Greece
Ding, Q (2017) ‘Chinese products for Chinese people? Consumer ethnocentrism in China’ International Journal of Retail & Distribution Management , 45 (5), pp. 550-564. ISSN 0959-0552
Ding, Q (2016) ‘Ours are always the best? A study of consumer ethnocentrism amongst urban adult Chinese consumers’. In: 4th International Conference on Contemporary Marketing Issues, 22nd - 24th June 2016, Heraklion, Greece , pp. 16-16
Ding, Q (2016) ‘Two extremes how the rich and poor spend Chinese New Year’ The Conversation . ISSN 2044-5032
Ding, Q (2015) ‘Historic Problem or Ongoing Crisis? An Exploratory Study of Causes and Consequences of Consumer Animosity in China’. In: 3rd International Conference on Contemporary Marketing Issues, 30th June - 2nd July 2015, Kingston Business School, Kingston University, London , pp. 180-184
Ding, Q (2015) ‘What If They Dont Like You? An Investigation of Consumer Animosity amongst Urban Adult Chinese Consumers’. In: EMAC 2015, 26-29 May 2015, Leuven, Belgium
Ding, Q., Bradshaw, R. and Wright, L. (2014) ‘Brand origin and product preference: a study of urban adult Chinese consumers’. In: Global Marketing Conference at Singapore: Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice.". Marina Bay Sands, Singapore: Global Alliance of Marketing and Management Associations. pp. 401-414.
Ding, Q (2011) ‘Urban adult Chinese consumers favour foreign products? An investigation of the effects of Country of Origin and Consumer Ethnocentrism on product preference and willingness to buy.’. In: Marketing Fields Forever, 5th to 7th July 2011, University of Liverpool Management School, Liverpool, UK
Qing’s currently teaching on International Marketing, Brands and Branding, Strategic Brand Management and Marketing Analysis. He is also the Year 1 Tutor of Marketing Undergraduate Programmes.