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Claire joined the University in May 2014 as Lecturer in Marketing. Claire completed her PhD at University of Ulster in 2014. Her thesis examined the process of strategic marketing planning in the context of the tourism industry, with a specific focus on heritage tourism. She investigated the coordination and management of strategic marketing functions, while also examining processes of strategic implementation, using qualitative research methods. Her research engaged both the public and private sectors. Claire compeleted her BA at Queen’s University, Belfast in International Studies with French and she has a Msc Marketing (with distinction) from University of Ulster.
Claire has previously lectured at University of Ulster, at undergraduate and postgraduate level, across Marketing and Management courses. She also has experience of working in both public and private sectors. Before embarking on her academic career, she worked in industry as a Marketing Executive and prior to that, as a Research Assistant on several public sector consultancy projects.
Research interests include:
McCamley, C. and Gilmore, A. (2017) ‘Aggravated fragmentation: A case study of SME behaviour in two emerging heritage tourism regions’ Tourism Management , 60, pp. 81-91. ISSN 0261-5177
McCamley, C. and Gilmore, A. (2017) ‘Exploring entrepreneurial networking: a case study of coopetition in heritage tourism marketing’. In: Global Research Symposium on Marketing and Entrepreneurship, 8th-10th August 2017, San Francisco, USA
McCamley, C. and Gilmore, A. (2016) ‘Entrepreneurial co-creation in emerging heritage tourism regions; the role of entrepreneurial networks’. In: Academy of Marketing Conference 2016, 4th - 7th July 2016, Northumbria University, Newcastle
McCamley, C. and Canavan, B. (2016) ‘Entrepreneurial responses to sustainability: regulatory, normative and cognitive dimensions in emergent and declining destinations’. In: 4th International Conference on Contemporary Marketing Issues, 22nd - 24th June 2016, Heraklion, Greece
McCamley, C. and Gilmore, A. (2016) ‘Strategic marketing planning for heritage tourism: A conceptual model and empirical findings from two emerging heritage regions’ Journal of Strategic Marketing . ISSN 0965-254X
McCamley, C (2016) ‘Achieving competitiveness in an emerging heritage region; examining the role of trust as a critical antecedent to heritage tourism development’. In: Global Marketing Conference 2016, 21st - 24th July, Hong Kong
McCamley, C. and Gilmore, A. (2015) ‘Aggravated Fragmentation: Resistant SMEs in the Heritage Tourism Industry’. In: Academy of Marketing Conference 2015, The Magic in Marketing, 7th - 9th July 2015, Limerick, Ireland
McCamley, C. and Gilmore, A. (2015) ‘Strategic marketing planning for heritage tourism planning: An insight into community participation in Northern Ireland’. In: 44th EMAC Annual Conference 2015, 24th - 27th May 2015, Leuven, Belgium
McCamley, C., Gilmore, A. and McCartan-Quinn, D. (2013) ‘Developing the Heritage Destination: An investigation of the implementation of strategic plans’. In: Proceedings of Academy of Marketing 2013. : Academy of Marketing. .
McCamley, C., Gilmore, A. and McCartan-Quinn, D. (2012) ‘The Role of Destination Marketing Organisation in Strategic Marketing Management for Tourism’. In: Proceedings of the Academy of Marketing Conference 2012: Marketing: Catching the technology wave. : Academy of Marketing. . ISBN 9780854329472
McCamley, C., Gilmore, A. and McCartan-Quinn, D. (2011) ‘An investigation of Stakeholder Relationships in the Marketing of Tourism within Northern Ireland’. In: Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever. : Academy of Marketing. . ISBN 978-0-9561122-34
McCamley, C (2011) ‘Stakeholder Identification and Management of Tourism Marketing at Heritage Sites’. In: Tourism and Hospitality Research in Ireland Conference (THRIC) 2011, 14th - 15th June 2014, Athlone, Ireland
Claire is interested in and welcomes enquiries regarding the following subject areas:
Year 2 tutor BA Marketing
Claire is currently module leader for Principles of Marketing and Marketing Communications. She also teaches on Small Business Marketing.
Member of The Academy of Marketing