Portrait of Dr Brendan Canavan Dr Brendan Canavan

View research degree topics that Dr Brendan Canavan might supervise

b.canavan@hud.ac.uk | 01484 471381


Position: Senior Lecturer in Marketing, Department of Logistics, Operations, Hospitality and Marketing
Qualifications: BSc, MSc, PhD, PGHCE


I joined the University of Huddersfield in June 2014 as a lecturer in marketing. Prior to this, I completed my MSc, and then PhD, at the University of Nottingham, where my research explored the impacts, sustainability management, and marketing of the tourism industry in three small islands using a mixed-methods approach.  

I completed my BSc in marketing at Lancaster University in 2008. In 2011 I spent the summer at the United Nations Geneva on the graduate study program.  

Research and Scholarship

Tourism consumption, culture, sustainability, and marketing, are the focus of my evolving research outputs. I am currently involved with projects investigating generation Y tourism practices, considering the impacts of narcissism on tourism sustainability, and comparing entrepreneurial responses to sustainability in tourism regions at different lifecycle stages.

Publications and Other Research Outputs


Canavan, B (2017) ‘Breakfast, Lunch and Dinner at Tiffany’s: Existentialism and Consumption in Capote’s NovellaMarketing Theory . ISSN 1470-5931

Canavan, B (2017) ‘An Existentialist Exploration of Tourism Sustainability: Backpackers Fleeing and Finding ThemselvesJournal of Sustainable Tourism . ISSN 0966-9582

Canavan, B (2017) ‘Existentialism, Consumption and Sustainability: Backpackers Fleeing and Finding Themselves’. In: 2017 Summer American Marketing Association Conference, 04/08/17 - 06/08/17, San Francisco

Canavan, B (2017) ‘The complex cohort: a netnographic review of generation Y backpackersLeisure Studies . ISSN 0261-4367

Canavan, B (2017) ‘A bit of existentialism for what ails youThe Conversation . ISSN 2044-5032

Canavan, B (2017) ‘Narcissism normalisation: tourism influences and sustainability implicationsJournal of Sustainable Tourism . ISSN 0966-9582


McCamley, C. and Canavan, B. (2016) ‘Entrepreneurial responses to sustainability: regulatory, normative and cognitive dimensions in emergent and declining destinations’. In: 4th International Conference on Contemporary Marketing Issues, 22nd - 24th June 2016, Heraklion, Greece

Canavan, B (2016) ‘Why Islamic State’s ‘brand’ is weak and vulnerableThe Conversation . ISSN 2044-5032

Canavan, B (2016) ‘Catholicism’s multi-billion dollar brand is struggling despite Pope FrancisThe Conversation . ISSN 2044-5032

Canavan, B (2016) ‘Tourism Culture: Nexus, Characteristics, Context and SustainabilityTourism Management , 53, pp. 229-243. ISSN 0261-5177

Canavan, B (2016) ‘The customer is rarely right, often self-obsessed and may be best ignoredThe Conversation . ISSN 2044-5032

Canavan, B (2016) ‘Tourism, Creativity and Sustainability’. In: International Conference on Contemporary Marketing Issues, 22nd - 24th June 2016, Heraklion, Crete, Greece

Canavan, B (2016) ‘Tourism stakeholder exclusion and conflict in a small islandLeisure Studies . ISSN 0261-4367

Canavan, B (2016) ‘Identification, Motivation and Facilitation of Domestic Tourism in a Small IslandScandinavian Journal of Hospitality and Tourism , 16 (4), pp. 512-527. ISSN 1502-2250


Canavan, B (2015) ‘The Tourist Culture Nexus: Occurrence, Advantages, Sustainability’. In: British Academy of Management (BAM) Conference 2015, 8th-10th September 2015, University of Portsmouth, UK

Canavan, B (2015) ‘Teaching marketing : Kardashian Analysis : How celebrities, social media and original research can involve first years’. In: 2015 Festival of Teaching and Learning, 12/06/15, University of Huddersfield

Canavan, B (2015) ‘Exploring nuances in the domestic tourism niche: the case of a small island’. In: International Conference on Contemporary Marketing Issues, 30th June-3rd July 2015, Kingston, London, UK

Canavan, B (2015) ‘Defining the Gay Tourist Niche: Marketing and Ethical Considerations’. In: EMAC 2015, 26th-29th May 2015, Leuven, Belgium

Canavan, B (2015) ‘Managing tourism decline: insights from the Isle of ManManaging Sport and Leisure , 20 (3), pp. 174-190. ISSN 2375-0472

Canavan, B (2015) ‘Marketing a tourism industry in late stage decline: The case of the Isle of ManCogent Business & Management , 2 (1), p. 1004227. ISSN 2331-1975


Canavan, B (2014) ‘Beyond Doxey, beyond Butler: building upon insights in small island tourism research to extend tourism theory’. In: British Academy of Management Conference 2014, 9 - 11 September 2014, Belfast, N Ireland

Canavan, B (2014) ‘Sustainable tourism: development, decline and de-growth. Management issues from the Isle of ManJournal of Sustainable Tourism , 22 (1), pp. 127-147. ISSN 0966-9582


Canavan, B (2013) ‘The Extent and Role of Domestic Tourism in a Small Island: The Case of the Isle of ManJournal of Travel Research , 52 (3), pp. 340-352. ISSN 0047-2875


Canavan, B (2011) ‘Displacement of Youth from the Isle of Man: The Role of House Price InflationIsland Studies Journal , 6 (2), pp. 203-226. ISSN 1715-2593

Canavan, B (2011) ‘Send More Tourists! Stakeholder Perceptions of a Tourism Industry in Late Stage Decline: the Case of the Isle of ManInternational Journal of Tourism Research , 15 (2), pp. 105-121. ISSN 1099-2340


  • Reviewer for Tourism Management and Journal of Sustainable Tourism.
  • Fellow of the Higher Education Academy.
  • Member of the British Academy of Management.

Research Degree Supervision

I am interested in supervising students within the field of tourism management and marketing. Qualitative or mixed-methods research would complement my background.

Upcoming research students I am supervising are investigating destination branding in Hong Kong, and sustainable tourism development in small islands.

Postgraduate research opportunities with Dr Brendan Canavan



Enterprise Activities

Community, ethical, and social media marketing are research areas I am particularly interested in. I am lucky to have worked with mixed methods and across disciplines, reflecting my wide ranging interests. Currently, I am developing outputs from my research into small island tourism; role, impacts, and sustainability, with implications for management and marketing the industry in such contexts.

Administrative Responsibilities

Marketing admissions and recruitment team member.

Teaching and Professional Activities

I am the module leader for and teach on the following first and second year undergraduate modules: The Marketing Environment; Practical Marketing; Managing and Communicating Brands. I also teach on Business Responsibility and Sustainability, Research Methods, and supervise UG and PG dissertations.