firstname.lastname@example.org | 01484 471381
I joined the University of Huddersfield in June 2014 as a lecturer in marketing. Prior to this, I completed my MSc, and then PhD, at the University of Nottingham, where my research explored the impacts, sustainability management, and marketing of the tourism industry in three small islands using a mixed-methods approach.
I completed my BSc in marketing at Lancaster University in 2008. In 2011 I spent the summer at the United Nations Geneva on the graduate study program.
Tourism consumption, culture, sustainability, and marketing, are the focus of my evolving research outputs. I am currently involved with projects investigating generation Y tourism practices, considering the impacts of narcissism on tourism sustainability, and comparing entrepreneurial responses to sustainability in tourism regions at different lifecycle stages.
Canavan, B (2017) ‘Breakfast, Lunch and Dinner at Tiffanys: Existentialism and Consumption in Capotes Novella’ Marketing Theory . ISSN 1470-5931
Canavan, B (2017) ‘An Existentialist Exploration of Tourism Sustainability: Backpackers Fleeing and Finding Themselves’ Journal of Sustainable Tourism . ISSN 0966-9582
Canavan, B (2017) ‘Existentialism, Consumption and Sustainability: Backpackers Fleeing and Finding Themselves’. In: 2017 Summer American Marketing Association Conference, 04/08/17 - 06/08/17, San Francisco
Canavan, B (2017) ‘The complex cohort: a netnographic review of generation Y backpackers’ Leisure Studies . ISSN 0261-4367
Canavan, B (2017) ‘A bit of existentialism for what ails you’ The Conversation . ISSN 2044-5032
Canavan, B (2017) ‘Narcissism normalisation: tourism influences and sustainability implications’ Journal of Sustainable Tourism . ISSN 0966-9582
McCamley, C. and Canavan, B. (2016) ‘Entrepreneurial responses to sustainability: regulatory, normative and cognitive dimensions in emergent and declining destinations’. In: 4th International Conference on Contemporary Marketing Issues, 22nd - 24th June 2016, Heraklion, Greece
Canavan, B (2016) ‘Why Islamic States brand is weak and vulnerable’ The Conversation . ISSN 2044-5032
Canavan, B (2016) ‘Catholicisms multi-billion dollar brand is struggling despite Pope Francis’ The Conversation . ISSN 2044-5032
Canavan, B (2016) ‘Tourism Culture: Nexus, Characteristics, Context and Sustainability’ Tourism Management , 53, pp. 229-243. ISSN 0261-5177
Canavan, B (2016) ‘The customer is rarely right, often self-obsessed and may be best ignored’ The Conversation . ISSN 2044-5032
Canavan, B (2016) ‘Tourism, Creativity and Sustainability’. In: International Conference on Contemporary Marketing Issues, 22nd - 24th June 2016, Heraklion, Crete, Greece
Canavan, B (2016) ‘Tourism stakeholder exclusion and conflict in a small island’ Leisure Studies . ISSN 0261-4367
Canavan, B (2016) ‘Identification, Motivation and Facilitation of Domestic Tourism in a Small Island’ Scandinavian Journal of Hospitality and Tourism , 16 (4), pp. 512-527. ISSN 1502-2250
Canavan, B (2015) ‘The Tourist Culture Nexus: Occurrence, Advantages, Sustainability’. In: British Academy of Management (BAM) Conference 2015, 8th-10th September 2015, University of Portsmouth, UK
Canavan, B (2015) ‘Teaching marketing : Kardashian Analysis : How celebrities, social media and original research can involve first years’. In: 2015 Festival of Teaching and Learning, 12/06/15, University of Huddersfield
Canavan, B (2015) ‘Exploring nuances in the domestic tourism niche: the case of a small island’. In: International Conference on Contemporary Marketing Issues, 30th June-3rd July 2015, Kingston, London, UK
Canavan, B (2015) ‘Defining the Gay Tourist Niche: Marketing and Ethical Considerations’. In: EMAC 2015, 26th-29th May 2015, Leuven, Belgium
Canavan, B (2015) ‘Managing tourism decline: insights from the Isle of Man’ Managing Sport and Leisure , 20 (3), pp. 174-190. ISSN 2375-0472
Canavan, B (2015) ‘Marketing a tourism industry in late stage decline: The case of the Isle of Man’ Cogent Business & Management , 2 (1), p. 1004227. ISSN 2331-1975
Canavan, B (2014) ‘Beyond Doxey, beyond Butler: building upon insights in small island tourism research to extend tourism theory’. In: British Academy of Management Conference 2014, 9 - 11 September 2014, Belfast, N Ireland
Canavan, B (2014) ‘Sustainable tourism: development, decline and de-growth. Management issues from the Isle of Man’ Journal of Sustainable Tourism , 22 (1), pp. 127-147. ISSN 0966-9582
Canavan, B (2013) ‘The Extent and Role of Domestic Tourism in a Small Island: The Case of the Isle of Man’ Journal of Travel Research , 52 (3), pp. 340-352. ISSN 0047-2875
Canavan, B (2011) ‘Displacement of Youth from the Isle of Man: The Role of House Price Inflation’ Island Studies Journal , 6 (2), pp. 203-226. ISSN 1715-2593
Canavan, B (2011) ‘Send More Tourists! Stakeholder Perceptions of a Tourism Industry in Late Stage Decline: the Case of the Isle of Man’ International Journal of Tourism Research , 15 (2), pp. 105-121. ISSN 1099-2340
I am interested in supervising students within the field of tourism management and marketing. Qualitative or mixed-methods research would complement my background.
Upcoming research students I am supervising are investigating destination branding in Hong Kong, and sustainable tourism development in small islands.
Community, ethical, and social media marketing are research areas I am particularly interested in. I am lucky to have worked with mixed methods and across disciplines, reflecting my wide ranging interests. Currently, I am developing outputs from my research into small island tourism; role, impacts, and sustainability, with implications for management and marketing the industry in such contexts.
Marketing admissions and recruitment team member.
I am the module leader for and teach on the following first and second year undergraduate modules: The Marketing Environment; Practical Marketing; Managing and Communicating Brands. I also teach on Business Responsibility and Sustainability, Research Methods, and supervise UG and PG dissertations.