Portrait of  Claire Allen Claire Allen

c.allen@hud.ac.uk | 01484 473972


I joined the University in 2003. I am a Senior Lecturer in Fashion Communications, teaching on BA(Hons) Fashion, Communication and Promotion and BA(Hons) Fashion Design with Marketing and Production. I was Course Leader for BA (Hons) Fashion, Communication & Promotion 2004 to 2012 and I established the course in 2004. I have broad interests in the creative context but in a sense they centre round the interface of design, business and communications. Having spent time delivering the BA(Hons) Fashion, Media and Promotion course Top up in Hong Kong and I have a real interest in the cross cultural communications.

In my early career I worked as a designer and marketer for over ten years designing for companies such as Marks and Spencer, Halifax, Motorola, Woolworths, Boots and Honda. I have designed promotions material for retail, events, promotions and exhibitions and organised managed national retail promotional campaigns. In 2003 I joined the University teaching fashion marketing and promotion along with creativity and consumer behaviour. 2005 – 2009 I managed Fashion, Media & Promotion course in partnership with a Hong Kong franchise including delivery of teaching at 3 points in the year in Hong Kong. 2007 – 2008 short term secondment as Subject Leader overseeing 3 design business courses.

Research and Scholarship

I am currently working on a research project in the Fashion area that aims to engage students and move them beyond the ‘attentional’ gate of surface learning to guide them to greater depth of investigation, research and analysis of fashion objects. The intention is to enhance the students employability by developing their own primary research lines of enquiry that move fluidly between the digital and physical dimensions. The result of the research has been the development of a web based learning resource for students called ‘My suitcase’ launched in September 2013.

Current research projects:-

  • Engaging the digital native: Developing a high fidelity product visualisation archive to support teaching & learning. - Teaching and Learning Funded Project
  • Engaging the digital native: testing product visualisation template, enhancement of primary research skills for improving employability

Publications and Other Research Outputs


Allen, C (2016) ‘The borrowing of emotive connotation; a marriage of convenience between fashion and music.’. In: The Fashion Project: Exploring Critical Issues: 8th Global Meeting: INTER-DISCIPLINARY.NET, 5th September 2016 - 7th September 2016, Mansfield College, Oxford


Allen, C. and Evans, C. (2014) ‘The impact of digital technology on design students; the changing learning journey and the emergence of a learner interface’. In: altc2014: Riding Giants: How to innovate and educate ahead of the wave, 1st September 2014, University of Warwick, UK

Evans, C., Allen, C. and Shah, K. (2014) ‘Physical and Digital Environments:1) Engaging Fashion Design Students in Archival ResearchInternational Journal of Costume and Fashion , 14 (1), pp. 63-73. ISSN 2288-7490


Evans, C. and Allen, C. (2013) ‘My Suitcase goes live the journey so far’. In: The Challenge Ahead, January 2013, University of Huddersfield, UK


Evans, C. and Allen, C. (2012) Exploring interactive possibilities: the journey so far [Video]

Allen, C. and Evans, C. (2012) ‘Going beyond the obvious: Engaging fashion design and fashion communication students in reflection and self motivated investigation’. In: Fashion: Exploring Critical Issues. Witney: Inter-Disciplinary Press. . ISBN 978-1-84888-148-8

Evans, C. and Allen, C. (2012) ‘Undergraduate student research skills for the 21st century: Pedagogical investigation for engaging the millennials beyond surface learning.’. In: 9th ICED Conference 2012, 23-25 July 2012, Bangkok, Thailand

Goldthorpe, C., Wigley, S. and Allen, C.(2012) Armley Mills Museum Exhibition - Cut, Cloth and the Luxury Brand [Show/Exhibition]


Evans, C. and Allen, C. (2011) Ryedale [Video]


Allen, C (2010) ‘Encouraging and nurturing student initiated collaborative and multi-contributory projects’. In: AISHE-C 2010: Designing & Delivering Curricula for the Future, 26-27 August 2010, Dublin City University


Allen, C (2009) ‘Style Surfing changing parameters of fashion communication – where have they gone?’. In: 1st Global conference: Fashion exploring critical issues, 25-27 September 2009, Mansfield College, Oxford

Teaching and Professional Activities

Year Tutor & Placement tutor, teaching Fashion Consumer issues/Fashion Marketing/Fashion Branding/Creativity/Fashion Communication and styling.

  • Fashion Marketing
  • Fashion Marketing theory
  • Intercultural Fashion Consumer
  • Fashion Industry 1
  • Fashion Industry 2 (industry awareness and Trend research)
  • Fashion Comuunication & Promotion Major Project
  • Fashion Communication Case study

Other Responsibilities
Co-ordinator for ‘My Suitcase’ web based learning resource
School Accreditation and Validation Procedure (SAVP) panel member
Graduate show – Course exhibition organising tutor