Portrait of  Giles Forbes Giles Forbes

g.forbes@hud.ac.uk | 01484 472358



Biography

Position: Senior Lecturer in Marketing, Department of Logistics, Operations, Hospitality and Marketing
Qualifications: BSc, MBA, FHEA

 

Giles joined the Business School as a Senior Lecturer in Marketing in 1991, following three years as a freelance marketing consultant. Starting in 1973 with a BSc Zoology & Applied Zoology from UCNW Bangor, Giles embarked upon a career in the agrochemical industry. He worked with Ciba Geigy, Stauffer and May & Baker (all since merged/acquired by other companies) in a variety of roles. A common thread was an association with new product development, from technical development to commercial launch and product management. In 1987 he left the industry to study at Bradford University, gaining an MBA in 1988.

Work History

Current position: Senior lecturer in Marketing.
Joined The Business School in July 1991.
1988 – 1991 Marketing consultant specialising in new product launch.
1985 – 1987 Product Marketing Manager, May and Baker (Agrochemicals) Ltd
1980 – 1985 Product Development Manager, Stauffer Chemical (UK) Ltd
1975 – 1979 Field Trials Officer, Ciba Geigy Agrochemicals Ltd

Qualifications:

1988 MBA, Bradford University

1980 PgDip Crop Protection, Harpur Adams Agricultural College

1975 BSc (general) Zoology and Applied Zoology, University College of North Wales, Bangor

Research and Scholarship

Currently working on – PhD “How can a start-up business maximise its probability of success in crowdfunding?

Background:
With the advent of crowdsourcing, crowd funding, pre-tailing websites it is now possible for consumers to become involved at the development stage of innovation, which may presage a revolution in the way that new consumer products will be developed in the future. There may be implications for the adoption and diffusion of innovation by such consumers, but this has yet to be fully explored. 

Potential Contribution:
This research aims to get away from the current view of crowdfunding as something done by ‘friends and family’ (because they like you) or by a platform-defined ‘crowd’ (because they are up for anything new) and explore what motivates potential customers to pre-buy a new product. 

Publications and Other Research Outputs

2017

Robin, R., Wright, L., Du-Lieu, L. and Forbes, G. (2017) ‘Extending the generalizability and pragmatic contributions to solve privacy paradox’. In: Global Innovation and Knowledge Academy Conference 2017, June 28-30, 2017, Lisbon

1992

Edgett, S., Shipley, D. and Forbes, G. (1992) ‘Japanese and British Companies Compared: Contributing Factors to Success and Failure in NPDThe Journal of Product Innovation Management , 9 (1), pp. 3-10. ISSN 0737-6782

Enterprise Activities

Teaching Company Schemes:
Peter Miles Engineering company in Leigh, Lancs. 2001
Batoyle Lubricants in Milnsbridge. 1999

Teaching and Professional Activities

Final Year Tutor, BA Marketing programme.

Module Leader:

  • Management and Marketing of Innovation: final year undergraduate including HKMA programme, Hong Kong.
  • Strategic Marketing Planning: final year undergraduate
  • Integrated Marketing Practice: simulation based marketing strategy; postgraduate
  • Undergraduate Marketing Dissertation

Professional Membership & Activities

  • Member of the Academy of Marketing
  • Member of Product Development & Management Association
  • FHEA