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Mohammed has extensive expertise in international recruitment, international student support, marketing, communications, and customer care; all gained in diverse and challenging environments.
Mohammed was responsible for initiating international students support initiatives in the Business School which were subsequently adopted university-wide. He is now the Head of International Student Support for the Business School.
As Head of International Student Support for the Business School, Mohammed is responsible for developing, implementing and managing the Business School's support and development for international students.
Mohammed is based within the Department of Strategy & Marketing where he is Principal Lecturer in Marketing and Enterprise Development Lead. He has also served as University-wide Mentor, University-wide KTP Advisor & Mentor, Pan School role on Post Graduate Development and Enhancement. One of the KTP’s he managed received a national award and a prestigious Grade 1 as well as being forwarded for the best overall national KTP programme.
Previously, Mohammed worked in the BNFL Corporate Communications Unit in a dual role. Firstly, working towards harmonizing BNFL’s communications, and secondly, as a researcher and consultant in the area of integrated communications. During his time at Railtrack he developed and streamlined the company's internal communications strategies and procedures, primarily focusing on enhancing employee satisfaction through delivering accurate and timely communications during a time of change and uncertainty.
During his time at Pinderfields General Hospital, Mohammed introduced the hospitals internal communication agenda based around an integrated patient and staff needs approach. One of the first strategies of its kind within the public health sector at that time.
Mohammed has researched specifically on knowledge and learning in SMEs. His current research interests include service quality, in particular, its impact on the student experience.
Jabbar, A. and Mirza, M. (2017) ‘Managing diversity: Academics' perspective on culture and teaching’ Race, Ethnicity and Education . ISSN 1361-3324
Jabbar, A., Analoui, B., Mirza, M. and Kong, K. (2017) ‘The rise of the machine: Twilight of the autonomous academic’. In: The 24th Nordic Academy of Management Conference, 23 -25 August 2017, Nord University Business School, Bodo, Norway
Thomas, J., Mirza, M., Haloub, R. and Jabbar, A. (2017) ‘International Learning Development and the International Student Experience’. In: Learning, Teaching & Student Experience Annual Conference 2017, 25-26 April 2017, Bristol, UK
Jabbar, A. and Mirza, M. (2017) ‘Identification of Cultural Heuristics for the creation of consistent and fair pedagogy for ethnically diverse students.’. In: Culturally Responsive Pedagogies: Working Towards Decolonisation, Indigeneity and Interculturalism. : Palgrave Macmillan. pp. 29-52. ISBN 978-3-319-46327-8
Jabbar, A., Kong, K. and Mirza, M. (2016) ‘Marketisation Vs Marginalisation: The tension between institutions and academics.’. In: CABS: Learning, Teaching & Student Experience 2016, 26-27th April 2016, Aston University
Polyakova, O. and Mirza, M. (2016) ‘Service quality models in the context of the fitness industry’ Sport, Business and Management: An International Journal , 6 (3). ISSN 2042-678X
Polyakova, O. and Mirza, M. (2015) ‘Perceived Service Quality models: Are They Still Relevant?’ The Marketing Review , 15 (1), pp. 59-82. ISSN 1469-347X
Higgins, D., Smith, K. and Mirza, M. (2013) ‘Entrepreneurial education: reflexive approaches to entrepreneurial learning in practice’ Journal of Entrepreneurship , 22 (2), pp. 135-160. ISSN 0971-3557
Higgins, D., Mirza, M. and Drozynska, A. (2013) ‘Power, Politics & Learning: A social enactment of the SME Owner/Manager’ Journal of Small Business and Enterprise Development , 20 (3), pp. 470-483. ISSN 1462-6004
Higgins, D. and Mirza, M. (2012) ‘Entrepreneurial education: reflexive approaches to entrepreneurial learning in/through practice’. In: Institute for Small Business and Entrepreneurship ISBE Conference 2012, 7th-8th November 2012, Dublin, Ireland
Polyakova, O., Mirza, M. and Jackson, H. (2012) ‘Service quality in fitness centres- literature review and further research’. In: Academy of Marketing Conference, 2nd - 5th July 2012, Southampton, UK
Higgins, D. and Mirza, M. (2012) ‘Considering Practice: a contemporary theoretical position towards social learning in the Small Firm’ The Irish Journal of Management , 31 (2). ISSN 1649-248X
Higgins, D. and Mirza, M. (2011) ‘Where do we go...! A meta-theoretical analysis of learning and the small firm’ International Journal of Innovation and Learning , 10 (4), pp. 327-349. ISSN 1471-8197
Higgins, D. and Mirza, M. (2011) ‘Learning as a social enactment of the Small Firm Owner/Manager’. In: ISBE Conference 2011 Sustainable Futures: Enterprising Landscapes and Communities, 9-10 November 2011, Sheffield, UK
Higgins, D. and Mirza, M. (2010) ‘Learning in and through work practices: mediational artefacts as a process of social learning in the knowledge-based small firm’ International Journal of Innovation and Learning , 8 (2), pp. 189-207. ISSN 1471-8197
PhD current supervision
Enterprise Development Lead – Department of Strategy & Marketing.
Mohammed has engaged with consultancy, training and enterprise activities for 25 years in the following areas:
Delivering on marketing strategy and planning at both the organisational and product level. Specifically:
Developing, planning, and implementing communications strategies. Specifically:
Customer Care Management
Developing and implementing frameworks based on a holistic and strategic approach to customer care management. Specifically:
Phd Examinations Supervision:
University of Leeds – External Examiner PhD (2010)
University of Leeds – External Examiner PhD (2012)
University of Hull – External Examiner PhD (2014)
University of Huddersfield: MA by Research – Internal Examiner (2013)
Modules currently taught:
BMK0101 Marketing Management
BMK 0125 Achieving Customer engagement
BHK 0033 Sports & Leisure Consumers
BHK 0038 Sports Branding & Sponsorship
BHK 0041 Creative Brand Management
BHK 0036 PR & Sponsorship
Chartered Marketer & Fellow (FCIM)
Institute of Public Relations Chartered Practitioner (MIPR)
Fellow Higher Education Academy (FHEA)
Reviewer for The Academy of Marketing
Reviewer for McGraw-Hill & Pearson Publications