Portrait of  Mohammed Mirza Mohammed Mirza

m.t.mirza@hud.ac.uk | 01484 473156


Position: Principal Lecturer in Marketing, Department of Logistics, Operations, Hospitality and Marketing
Qualifications: BA,DipM, MSc,FCIM,MIPR,FHEA

Mohammed has extensive expertise in international recruitment, international student support, marketing, communications, and customer care; all gained in diverse and challenging environments.

Mohammed was responsible for initiating international students support initiatives in the Business School which were subsequently adopted university-wide. He is now the Head of International Student Support for the Business School.

As Head of International Student Support for the Business School, Mohammed is responsible for developing, implementing and managing the Business School's support and development for international students.

Mohammed is based within the Department of Strategy & Marketing where he is Principal Lecturer in Marketing and Enterprise Development Lead. He has also served as University-wide Mentor, University-wide KTP Advisor & Mentor, Pan School role on Post Graduate Development and Enhancement. One of the KTP’s he managed received a national award and a prestigious Grade 1 as well as being forwarded for the best overall national KTP programme.

Previously, Mohammed worked in the BNFL Corporate Communications Unit in a dual role. Firstly, working towards harmonizing BNFL’s communications, and secondly, as a researcher and consultant in the area of integrated communications. During his time at Railtrack he developed and streamlined the company's internal communications strategies and procedures, primarily focusing on enhancing employee satisfaction through delivering accurate and timely communications during a time of change and uncertainty.

During his time at Pinderfields General Hospital, Mohammed introduced the hospitals internal communication agenda based around an integrated patient and staff needs approach. One of the first strategies of its kind within the public health sector at that time.

Research and Scholarship

Mohammed has researched specifically on knowledge and learning in SMEs. His current research interests include service quality, in particular, its impact on the student experience.

Publications and Other Research Outputs


Jabbar, A. and Mirza, M. (2017) ‘Managing diversity: Academics' perspective on culture and teachingRace, Ethnicity and Education . ISSN 1361-3324

Jabbar, A., Analoui, B., Kong, K. and Mirza, M. (2017) ‘Consumerisation in UK Higher Education Business Schools: Higher fees, greater stress and debatable outcomesHigher Education . ISSN 0018-1560

Jabbar, A., Analoui, B., Mirza, M. and Kong, K. (2017) ‘The rise of the machine: Twilight of the autonomous academic’. In: The 24th Nordic Academy of Management Conference, 23 -25 August 2017, Nord University Business School, Bodo, Norway

Thomas, J., Mirza, M., Haloub, R. and Jabbar, A. (2017) ‘International Learning Development and the International Student Experience’. In: Learning, Teaching & Student Experience Annual Conference 2017, 25-26 April 2017, Bristol, UK

Jabbar, A. and Mirza, M. (2017) ‘Identification of Cultural Heuristics for the creation of consistent and fair pedagogy for ethnically diverse students.’. In: Culturally Responsive Pedagogies: Working Towards Decolonisation, Indigeneity and Interculturalism. : Palgrave Macmillan. pp. 29-52. ISBN 978-3-319-46327-8


Jabbar, A., Kong, K. and Mirza, M. (2016) ‘Marketisation Vs Marginalisation: The tension between institutions and academics.’. In: CABS: Learning, Teaching & Student Experience 2016, 26-27th April 2016, Aston University

Polyakova, O. and Mirza, M. (2016) ‘Service quality models in the context of the fitness industrySport, Business and Management: An International Journal , 6 (3). ISSN 2042-678X


Polyakova, O. and Mirza, M. (2015) ‘Perceived Service Quality models: Are They Still Relevant?The Marketing Review , 15 (1), pp. 59-82. ISSN 1469-347X


Higgins, D., Smith, K. and Mirza, M. (2013) ‘Entrepreneurial education: reflexive approaches to entrepreneurial learning in practiceJournal of Entrepreneurship , 22 (2), pp. 135-160. ISSN 0971-3557

Higgins, D., Mirza, M. and Drozynska, A. (2013) ‘Power, Politics & Learning: A social enactment of the SME Owner/ManagerJournal of Small Business and Enterprise Development , 20 (3), pp. 470-483. ISSN 1462-6004


Higgins, D. and Mirza, M. (2012) ‘Entrepreneurial education: reflexive approaches to entrepreneurial learning in/through practice’. In: Institute for Small Business and Entrepreneurship ISBE Conference 2012, 7th-8th November 2012, Dublin, Ireland

Polyakova, O., Mirza, M. and Jackson, H. (2012) ‘Service quality in fitness centres- literature review and further research’. In: Academy of Marketing Conference, 2nd - 5th July 2012, Southampton, UK

Higgins, D. and Mirza, M. (2012) ‘Considering Practice: a contemporary theoretical position towards social learning in the Small FirmThe Irish Journal of Management , 31 (2). ISSN 1649-248X


Higgins, D. and Mirza, M. (2011) ‘Learning as a social enactment of the Small Firm Owner/Manager’. In: ISBE Conference 2011 Sustainable Futures: Enterprising Landscapes and Communities, 9-10 November 2011, Sheffield, UK

Higgins, D. and Mirza, M. (2011) ‘Where do we go...! A meta-theoretical analysis of learning and the small firmInternational Journal of Innovation and Learning , 10 (4), pp. 327-349. ISSN 1471-8197


Higgins, D. and Mirza, M. (2010) ‘Learning in and through work practices: mediational artefacts as a process of social learning in the knowledge-based small firmInternational Journal of Innovation and Learning , 8 (2), pp. 189-207. ISSN 1471-8197

Research Degree Supervision

PhD current supervision

  1. Service quality if the UK fitness industry
  2. Service quality in Libyan Banks
  3. Service quality in British Higher education

Enterprise Activities

Enterprise Development Lead – Department of Strategy & Marketing.

Mohammed has engaged with consultancy, training and enterprise activities for 25 years in the following areas:


Delivering on marketing strategy and planning at both the organisational and product level. Specifically:

  • Auditing, developing and implementing an organisation’s internal marketing strategies.
  • Customising and incorporating marketing strategy, planning and best practice.
  • Covering aspects of services marketing and developing practical strategies to combat the unique challenges facing service organisations.
  • Developing and delivering contemporary marketing training programmes.


Developing, planning, and implementing communications strategies. Specifically:

  • The design and implementation of internal communications instruments and methodology.
  • Facilitating internal communications workshops based on competencies and skills training.
  • Developing integrated communications, through directing the principle of synergistic output to optimally manage organisational and stakeholder relationships.

Customer Care Management

Developing and implementing frameworks based on a holistic and strategic approach to customer care management. Specifically:

  • Establishing customer care as a sustainable competitive advantage strategy.
  • Enhancing employee and customer roles in service delivery.
  • Utilising the Gaps model of service quality to identify service delivery failure, and augmenting appropriate strategies to ensure gap closure to deliver optimum customer care.

Teaching and Professional Activities

Phd Examinations Supervision:

University of Leeds – External Examiner PhD (2010)
University of Leeds – External Examiner PhD (2012)

University of Hull – External Examiner PhD (2014)
University of Huddersfield: MA by Research – Internal Examiner (2013)

Modules currently taught:


Masters Level:

BMK0101 Marketing Management
BMK 0125 Achieving Customer engagement

Undergraduate Level:

BHK 0033 Sports & Leisure Consumers
BHK 0038 Sports Branding & Sponsorship
BHK 0041 Creative Brand Management
BHK 0036 PR & Sponsorship

Professional Memberships

Chartered Marketer & Fellow (FCIM)
Institute of Public Relations Chartered Practitioner (MIPR)
Fellow Higher Education Academy (FHEA)

External Appointments
Reviewer for The Academy of Marketing
Reviewer for McGraw-Hill & Pearson Publications