email@example.com | 01484 471032
My research is in the area of brands, branding and corporate reputation. As well as researching and publishing in mainstream areas of brand management, I have developed quite unique areas of brand related research. For example I have developed an innovative area of research considering the impact of brands that appear as litter and the impact that litter has upon the brand and upon consumers. Another area of my research considers the impact that brand usage has upon the self esteem of children and adolescents.
Roper, S., Rutter, R., Calvatizis, K. and Lettice, F. (2017) ‘Branding Instead of Product Innovation: A Study on the Brand Personalities of the UK's Electricity Market’ European Management Review . ISSN 1740-4754
Roper, S. and Round, G. (2017) ‘When and why does the name of the brand still matter? Developing the temporal dimension of brand name equity theory’ European journal of marketing . ISSN 0309-0566
Mousavi, S., Roper, S. and Keeling, K. (2017) ‘Interpreting Social Identity in Online Brand Communities: Considering Posters and Lurkers’ Psychology & Marketing , 34 (4), pp. 376-393. ISSN 0742-6046
Roper, S (2016) ‘Definition of 'brand'’. In: The SAGE Encyclopedia of Corporate Reputation. : Sage. pp. 73-77. ISBN 978-1483376516
Isaksen, K. and Roper, S. (2016) ‘Brand Ownership As a Central Component of Adolescent Self-esteem: The Development of a New Self-esteem Scale’ Psychology & Marketing , 33 (8), pp. 646-663. ISSN 0742-6046
Rutter, R., Roper, S. and Lettice, F. (2016) ‘Social media interaction, the university brand and recruitment performance’ Journal of Business Research , 69 (8), pp. 3096-3104. ISSN 0148-2963
Roper, S (2016) ‘Branding the entire entity: corporate branding’. In: The Routledge Companion to Contemporary Brand Management. : Routledge. pp. 354-365. ISBN 978-0415747905
Medway, D., Parker, C. and Roper, S. (2016) ‘Litter, gender and brand: The anticipation of incivilities and perceptions of crime prevalence’ Journal of Environmental Psychology , 45, pp. 135-144. ISSN 0272-4944
Spear, S. and Roper, S. (2016) ‘Storytelling in organisations: supporting or subverting corporate strategy?’ Corporate Communications: An International Journal , 21 (4), pp. 516-532. ISSN 1356-3289
Round, G. and Roper, S. (2015) ‘Untangling the brand name from the branded entity’ European journal of marketing , 49 (11/12), pp. 1941-1960. ISSN 0309-0566
Parker, C., Roper, S. and Medway, D. (2015) ‘Back to basics in the marketing of place: the impact of litter upon place attitudes’ Journal of Marketing Management , 31 (9-10), pp. 1090-1112. ISSN 0267-257X
I am Visiting Professor at the School of Economics, University of Turku, Finland and also Chair of the Academy of Marketing’s special interest group in Brand, Identity and Corporate Reputation. As such I help organise the annual Global Brand Conference. I am on the editorial board of the Journal of Brand Management, the Journal of Product and Brand Management, the Journal of Marketing Trends and the Journal of Place Management and Development. I have also guest edited a number of special issues of journals related to contemporary issues in branding, including the Journal of Business Research and the European Journal of Marketing.
I have appeared on television and radio in the UK and overseas discussing my research together with many national and international newspapers and media outlets.
I am an experienced PhD supervisor and have acted several times as both an internal and external examiner of doctoral theses. I would be interested in supervising students particularly in my key areas of branded litter and the impact of brands on childrens’ and adoloescents’ self-esteem.
I have worked with numerous organisations – profit making, non-profit and third sector organisations advising on branding and corporate reputation. I also have considerable experience in executive education.
I am Associate Dean (Research) at Huddersfield Business School.
Teach in areas of marketing, branding, reputation management as well as research methods.