Portrait of Professor Petko Kusev Professor Petko Kusev

p.kusev@hud.ac.uk | 01484 473290



Biography

Position: Professor of Behavioural Science, Department of Management.
Qualifications: BSc (psychology), MSc (economics), PhD (psychology), SFHEA

 

Petko is Professor of Behavioural Science at the Department of Management, Huddersfield Business School.  He was formerly an Associate Professor at Kingston University London and a Senior Research Fellow at City, University of London. Petko has worked as a Research Fellow at University College London, The University of Tokyo, Tokyo Institute of Technology and The University of Warwick.

He has published his experimental and theoretical articles in highly respected international journals (e.g., Cognitive Science; Psychonomic Bulletin & Review; Risk Analysis; Behavior Research Methods; Experimental Psychology; Journal of Experimental Psychology: Human Perception and Performance; Journal of Experimental Psychology: Learning, Memory, and Cognition; Frontiers in Psychology; Journal of Neuroscience, Psychology, and Economics; Behavioral and Brain Sciences; Computers in Human Behavior).

Petko has been awarded several behavioural science research grants from ESRC, the British Academy, Nuffield Foundation, Japan Society for the Promotion of Science, and The Leverhulme trust. He is also an associate editor for Frontiers in Psychology and member of several International scientific societies.

 

Employment History:

2017 –  
Professor of Behavioural Science, The University of Huddersfield, Huddersfield Business School, Department of Management.

2017 – 2017
Associate Professor in Psychology, Kingston University London, Department of Psychology.

2014 – 2017
Founder and Course Director - MSc Behavioural Decision Science, Kingston University London.

2011 – 2017
Senior Lecturer in Psychology, Kingston University London, Department of Psychology.

2010 – 2011
Lecturer in Psychology, Kingston University London, Department of Psychology.

2006 – 2017
Research Fellow, City, University of London.

2008-2008
Research Fellow, The University of Tokyo, Department of Cognitive and Behavioural Science.
Research Fellow, Tokyo Institute of Technology.

2005 – 2006
Research Associate, University College London, Department of Psychology.

2002 – 2005
Research Associate, The University of Warwick, Department of Psychology.

Research and Scholarship

Petko’s research interests and teaching experience cover all aspects in the field of behavioural science/economics: risk and human behaviour, judgement and decision-making, experimental psychology and economics, artificial intelligence and learning, research methods, statistics, behavioural forecasting and agent-based mathematical modelling.

More recently, Petko worked on several behavioural models (decision-making under risk, behavioural forecasting, judgements relative to patterns). His work also tackles issues central to behavioural decision-making (e.g., utility, choice preferences, judgements, maximisation strategies, moral utility and risky behaviour), and psychological processing (e.g., learning, memory, categorisation and identification of information), which lie at the core of behavioural science.

Publications and Other Research Outputs

2017

van Schaik, P., Jeske, D., Onibokun, J., Coventry, L., Jansen, J. and Kusev, P. (2017) ‘Risk perceptions of cyber-security and precautionary behaviourComputers in Human Behavior , 75, pp. 547-559. ISSN 0747-5632

Martin, R., Kusev, I., Cooke, A., Baranova, V., Van Schaik, P. and Kusev, P. (2017) ‘Commentary: The Social Dilemma of Autonomous VehiclesFrontiers in Psychology , 8. ISSN 1664-1078

Kusev, P., van Schaik, P., Tsaneva-Atanasova, K., Juliusson, A. and Chater, N. (2017) ‘Adaptive Anchoring Model: How Static and Dynamic Presentations of Time Series Influence Judgments and PredictionsCognitive science . ISSN 0364-0213

Aldrovandi, S., Kusev, P., Hill, T. and Vlaev, I. (2017) ‘Context Moderates Priming Effects on Financial Risk TakingRisks , 5 (1), p. 18. ISSN 2227-9091

Heilman, R. and Kusev, P. (2017) ‘The Gender Pay Gap: Can Behavioral Economics Provide Useful Insights?Frontiers in Psychology , 8. ISSN 1664-1078

Kusev, P., Purser, H., Heilman, R., Cooke, A., Van Schaik, P., Baranova, V., Martin, R. and Ayton, P. (2017) ‘Understanding Risky Behavior: The Influence of Cognitive, Emotional and Hormonal Factors on Decision-Making under RiskFrontiers in Psychology , 8. ISSN 1664-1078

2016

Kusev, P. and van Schaik, P. (2016) ‘Moral Decision-Making: How Utilitarian Similarity, Content, and Psychological Ownership Influence Moral Rationality’. In: 57th Annual Meeting of the Psychonomic Society, 17-20th November 2016, USA

Martin, R. and Kusev, P. (2016) ‘How Uncertainty and Moral Utilitarian Ratios Predict Rationality’. In: 57th Annual Meeting of the Psychonomic Society, 17-20th November 2016, USA

Cooke, A. and Kusev, P. (2016) ‘The Influence of Decision Content Comparability on Gain Loss Asymmetry’. In: 57th Annual Meeting of the Psychonomic Society, 17-20th November 2016, USA

Kirichek, M., Cooke, A. and Kusev, P. (2016) ‘How Multiple-Choice Options Influence Choice Blindness’. In: International Meeting of the Psychonomics Society, 5-8th May 2016, Spain

Kusev, P. and van Schaik, P. (2016) ‘Adaptive Anchoring Model: How Static and Dynamic Presentation of Time Series Influence Judgments and Predictions’. In: International Meeting of the Psychonomics Society, 5-8th May 2016, Spain

Cooke, A. and Kusev, P. (2016) ‘The Influence of Decision Context and Comparability on Judgements of Gain and Loss’. In: International Meeting of the Psychonomics Society, 5-8th May 2016, Spain

Bilska, K. and Kusev, P. (2016) ‘Moral Utility: How Utilitarian Identity Affects Choice Rationality and Latency’. In: International Meeting of the Psychonomics Society, 5-8th May 2016, Spain

Kusev, P., van Schaik, P., Alzahrani, S., Lonigro, S. and Purser, H. (2016) ‘Judging the morality of utilitarian actions: How poor utilitarian accessibility makes judges irrationalPsychonomic Bulletin & Review , 23 (6), pp. 1961-1967. ISSN 1069-9384

Kusev, P (2016) ‘Human Judgements and Decision-making: How, context, learning, and memory influence behavioural rationality and preference formation in risky choice’. In: Keynote lecture, 2016, Lomonosov Moscow State University, Faculty of Psychology

2015

Cooke, A. and Kusev, P. (2015) ‘Comparative Judgments of Feelings: Loss Aversion in Non-Monetary and Monetary Evaluations’. In: 56th Annual Meeting of the Psychonomic Society, 19-22nd November 2015, Chicago, USA

Kusev, P., Love, B. and van Schaik, P. (2015) ‘Decision Context, Associative Learning and Preference Formation in Risky Choice’. In: 56th Annual Meeting of the Psychonomic Society, 19-22nd November 2015, Chicago, USA

Cooke, A. and Kusev, P. (2015) ‘Psychological comparability : how non-monetary and monetary evaluations, utilitarian 'rule learning' and holistic assessments influence loss-aversion’. In: 34th Annual Conference of the Society for Judgment and Decision Making, 7-9th June 2015, Chicago, USA

Aldrovandi, S., Poirier, M., Kusev, P. and Ayton, P. (2015) ‘Retrospective Evaluations of SequencesExperimental Psychology , 62 (5), pp. 320-334. ISSN 1618-3169

2014

Kusev, P., van Schaik, P., Alzahrani, S., Lonigro, S. and Kuvaldina, S. (2014) ‘Uncertainty and Morality of Utilitarian Judgments’. In: 55th Annual Meeting of the Psychonomic Society, 20-23rd November 2014, California, USA

Kusev, P., van Schaik, P. and Ayton, P. (2014) ‘Judging morality of utilitarian actions: how uncertainty makes judges judgmental’. In: Human Intuition and Economic Behaviour Workshop, 15-18th June 2014, IDC Herzliya, Israel

2013

Kusev, P., Love, B. and van Schaik, P. (2013) ‘Decision-Network Context: Dynamics and Learning in Preference Formation.’. In: 54th Annual Meeting of the Psychonomic Society, 14-17 November 2013, Toronto, Canada

Kusev, P. and van Schaik, P. (2013) ‘The cognitive economy: The probabilistic turn in psychology and human cognitionBehavioral and Brain Sciences , 36 (3), pp. 294-295. ISSN 0140-525X

2012

Kusev, P., Tsaneva-Atanasova, K., van Schaik, P. and Chater, N. (2012) ‘Modelling judgement of sequentially presented categories using weighting and sampling without replacement.Behavior Research Methods , 44 (4), pp. 1129-1134. ISSN 1554-3528

Kusev, P., van Schaik, P. and Aldrovandi, S. (2012) ‘Preferences induced by accessibility: Evidence from priming.Journal of Neuroscience, Psychology, and Economics , 5 (4), pp. 250-258. ISSN 1937-321X

Kusev, P., van Schaik, P. and Juliusson, A. (2012) Human preferences and risky choices. . Frontiers Research Topics. : Frontiers Media SA. ISBN 9782889190560

Kusev, P., van Schaik, P., Tsaneva-Atanasova, K. and Juliusson, A. (2012) ‘Adaptive anchoring model: How holistic and analytical processing induce judgements and predictions.’. In: the 7th International Conference of Thinking, 4-6 July, 2012, Birkbeck College and University College London.

Kusev, P (2012) ‘Psychological weighting and sampling without replacement’. In: University of Warwick, Department of Economics, 1st January 2012, University of Warwick

2011

Kusev, P., Ayton, P., van Schaik, P., Tsaneva-Atanasova, K., Stewart, N. and Chater, N. (2011) ‘Judgments relative to patterns: How temporal sequence patterns affect judgments and memory.Journal of Experimental Psychology: Human Performance and Perception , 37 (6), pp. 1874-1886. ISSN 0096-1523

van Schaik, P., Kusev, P. and Juliusson, A. (2011) ‘Human preferences and risky choices.Frontiers in Psychology , 2 (333). ISSN 1664-1078

Kusev, P. and van Schaik, P. (2011) ‘Preferences under risk: Content-dependent behavior and psychological processing.Frontiers in Psychology , 2 (269). ISSN 1664-1078

Kusev, P., van Schaik, P., Juliusson, A. and Kiley, Y. (2011) ‘Judging From Experience: Experienced Sequences are Predicted Better Than Described Sequences.’. In: 52nd Annual Meeting of the Psychonomic Society, 3-6 November 2011, Sheraton Seattle Hotel, Seattle, Washington

Kusev, P., Johansson, P., van Schaik, P., Ayton, P. and Chater, N. (2011) ‘Relative theory of choice: preference change for risky choices.’. In: 23rd Bi-Annual Conference on Subjective Probability, Utility and Decision Making (SPUDM 23), 21-25 August 2011, Kingston University, London

Kusev, P (2011) ‘Utility reversals: Memory and contextual biases with decision prospects.’. In: Swansea University, UK, 2011, Swansea University

2010

Kusev, P., Johansson, P., van Schaik, P., Ayton, P. and Chater, N. (2010) ‘Utility Reversals: Memory and Contextual Biases with Decision Prospects.’. In: Psychonomic Society Annual Meeting, 18-21st November 2010, St. Louis, Missouri, USA

Vlaev, I., Kusev, P., Stewart, N., Aldrovandi, S. and Chater, N. (2010) ‘Domain effects and financial risk attitudes.Risk Analysis , 30 (9), pp. 1374-1386. ISSN 0272-4332

Kusev, P., Johansson, P., van Schaik, P. and Tsaneva-Atanasova, K. (2010) ‘Relative Theory of Choice: Preference Change for Risky Choices’. In: Society for Risk Analysis, 21-23rd June 2010, London

Kusev, P., van Schaik, P., Ayton, P., Aldrovandi, S., Shigemasu, K. and Yamagishi, K. (2010) ‘Memory-biased preferences.’. In: Foundations and Applications of Utility, Risk and Decision Theory (FUR) Conference XIV, 15-18 June 2010, Newcastle University

Kusev, P., Johansson, P. and van Schaik, P. (2010) ‘Relative Theory of Choice: Preference Change for Risky Choices’. In: Economic Psychology Workshop, 26 March 2010, De Vere Whites Hotel, Bolton

2009

Kusev, P., van Schaik, P., Ayton, P., Dent, J. and Chater, N. (2009) ‘Exaggerated Risk: Prospect Theory and Probability Weighting in Risky Choice.Journal of Experimental Psychology: Learning, Memory and Cognition , 35 (6), pp. 1487-1505. ISSN 0278-7393

Heussen, D., Aldrovandi, S., Kusev, P. and Hampton, J. (2009) ‘Explanations of comparative facts: A shift in focus.’. In: 31st Annual Meeting of the Cognitive Science Society, 29 July - 1 August 2009, Vrije Universiteit , pp. 1716-1721

Kusev, P (2009) ‘Contemporary issues in cognitive psychology.’. In: St Mary's University College London, Department of Psychology, 2009, St Mary's University College London, Department of Psychology

2008

Kusev, P., Ayton, P. and van Schaik, P. (2008) ‘Memory-biased preferences: How accessibility affects judgments and decision-making prospects.’. In: 29th Annual Conference of the Society for Judgement and Decision Making, 14-17 November 2008, Chicago, Il.

Kusev, P., Ayton, P. and van Schaik, P. (2008) ‘Memory-Biased Preferences With Judgments and Decision-Making Prospects.’. In: Psychonomic Society Annual Meeting, 13-16th November 2008, Chicago, Illinois

van Schaik, P., Kusev, P., Ayton, P. and Chater, N. (2008) ‘Happy to avoid risk: The absence of loss aversion - context dependency of choice under risk.’. In: Health, Wellbeing and Happiness: From Local Action to Global Change, 30th June – 1 st July 2008, Social Futures Institute University of Teesside

2007

Kusev, P., Juliusson, A. and van Schaik, P. (2007) ‘Deciding about risky prospects: A psychological descriptive approach.’. In: Psychology of decision making in education, behavior and high risk situations. Hauppauge, NY: Nova Science. pp. 185-206. ISBN 978-1-60021-933-7

Kusev, P., van Schaik, P., Ayton, P. and Chater, N. (2007) ‘Absolute frequency identification: How a sequence of events can affect people’s judgments.’. In: Psychonomic Society Annual Meeting, 15-18th November 2007, Long Beach, California

Kusev, P., van Schaik, P. and Ayton, P. (2007) ‘Judgments relative to patterns’. In: UCLA, The Anderson School of Management, USA (invited keynote lecture), 2007, UCLA, The Anderson School of Management, USA

2006

Kusev, P., Ayton, P., van Schaik, P. and Chater, N. (2006) ‘Taking precautions is not the same as choosing gambles: Prospect theory and use of probability in risky choices.’. In: Society for Judgment and Decision Making The 2006 27th Annual Conference, November 17-20, 2006, Hilton Americas, Houston, Texas

Esteem

Editorial Activities

2012- Associate Editor for Frontiers in Psychology.

2011 - Edited a special issue on Human Preferences and Risky Choices.

 

Funded Research Grants and Awards

2014 – The British Academy, small research grant. A behavioural study of online healthcare-provider choice.

2010 – The British Academy, small research grant. Choice Blindness and Human Preferences.

2010 – Inaugural Lloyd’s Science of Risk Prize (shortlisted top 5).

2009 – Nuffield Foundation, small research grant. Memory and human preferences: How accessibility affects judgments and decision prospects.

2009 – City University London, Pump-Priming Award. Memory and contextual biases in risky preferences.

2008 – JSPS grant (Japan Society for the Promotion of Science).  Memory-biased preferences with judgments and decision prospects.

2008 – The annual Jane Beattie Memorial Scholarship (SJDM, EADM).

2008 – The British Academy, small researches grant. Memory-biased preferences: The influence of accessibility on risky decision-making.

2008 – Honorary Research Fellow, Department of Psychology, City University London.

2007 – Institute for Pure and Applied Mathematics, UCLA. Probabilistic models of cognition: The mathematics of mind.

2007 – Experimental Psychology Society, UK.  Grindley Grant.

2006 – ESRC research grant. Improving people’s protective decision-making.

 

Invited Talks at Conferences, Universities and Keynote Addresses.

Kusev, P. (2016). Human Judgements and Decision-making: How, context, learning, and memory influence behavioural rationality and preference formation in risky choice. Lomonosov Moscow State University, Faculty of Psychology (Keynote lecture).

Kusev, P., van Schaik, P., & Ayton, P. (2014, June 15th-18th). Judging morality of utilitarian actions: how uncertainty makes judges judgmental. Human Intuition and Economic Behaviour Workshop, IDC Herzliya, Israel.

Kusev, P. (2011). Utility reversals: Memory and contextual biases with decision prospects. Swansea University, UK.

Kusev, P. (2010). Exaggerated risk: The relative theory of choice. Lloyd’s Science of Risk.

Kusev, P. (2009). Contemporary issues in cognitive psychology, St Mary's University College London, Department of Psychology.

Ayton, P., Kusev, P., & van Schaik, P. (2007). Risky decisions: Gambling, insurance and prospect theory. Economic of Behaviour and Decision-Making, Westminster Business School, London.

Kusev, P., van Schaik, P. & Ayton, P. (2007). Judgments relative to patterns. UCLA, The Anderson School of Management, USA.

Kusev, P., Ayton, P., van Schaik, P., & Chater, N.  (2008). Memory-biased preferences: The influence of accessibility on risky decision-making and judgments. The 13th International Seminar on Experiments and Surveys in Economics and Related Social Sciences, Tokyo Institute of Technology, Tokyo (Keynote lecture).

Kusev, P. (2008). Memory and human preferences: The influence of accessibility on decision prospect. The 3rd Seminar of Integration of Cognition, Behaviour and Measurement, Nagano, University of Tokyo, Japan (Keynote lecture).

 

Professional Societies

2017 – Senior Fellow of the Higher Education Academy, UK.

2014 – Experimental Psychology Society

2008 – The Japan Society for the Promotion of Science (Alumni).

2008 – European Association for Decision-Making.

2007 – Psychonomic Society, USA.

2007 – Association for Psychological Science, USA.

2007 – Behavioural Brain Science, USA.

2006 – Society for Judgment and Decision-Making, USA.

2005 – London Judgment and Decision-Making Group.

 

Media Coverage

BBC Radio 4 (24th June 2014)

2016 - Psychonomic Society http://www.psychonomic.org/featured-content-detail/when-more-information-leads-to-greater-willingness

 

Research Degree Supervision

Petko’s research investigates how people make judgements, predictions and decisions under conditions of risk, uncertainty and ambiguity. In his research Petko uses a combination of behavioural/experimental methods (including laboratory and web-based experiments) and mathematical modelling/computational simulations.

 

Current PhD Students (first supervisor):

Full-time:

Alex Cooke (BSc, MPhil), final year PhD student.

Andrew Josephson (MBA, MSc), 1st year PhD student.

Rose Martin (BSc), 1st year PhD student.

Michele Buontempo (BSc, MSc), 1st year PhD student.

Cathy Cagnon (BSc, MSc), 1st year PhD student.

 

Part-time:

Elitza Ambrus (BSc, MSc), 2nd year PhD student.

Mariam Fakhri (BSc, MSc), 1st year PhD student.

Enterprise Activities

Petko has worked with numerous business and non-profit organisations. He has also established knowledge transfer partnerships (e.g., DWP/London Borough Councils) and enterprise initiatives with European Universities.

Teaching and Professional Activities

Petko is a module leader for Psychology of Work & Organisations.