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Morven McEachern joined Huddersfield Business School as a Professor of Sustainability in 2017. She was previously employed by the University of Salford where she held a number of research-led roles such as Research Convenor, Industry collaboration/Impact champion and the Director of the Centre for Social Business. Prior to her time at the University of Salford, she previously spent over 7 years at Lancaster University Management School.
Her research interests lie within a variety of sustainable production and consumption contexts. This research has been presented at a number of international conferences and a range of academic journals such as Marketing Theory, Consumption, Markets and Culture, Sociology and the Journal of Business Ethics. She has co-edited various Journal special issues around her related research interests; contributed to edited books (e.g. The Ethical Consumer, Sage, 2005) and is co-author of Contemporary Issues in Green and Ethical Marketing (Routledge, 2014) as well as appearing on various media to talk about her research (e.g. BBC Television/BBC Radio, The Guardian). Morven’s earlier research around food production/consumption ethics led to a prominent role with Defra’s Pesticide Residues in Food (PRiF) Committee (2000-2010), and involved advising and contributing to government food safety policies as well as preparing reports for the general public on food safety matters.
Morven’s specific areas of expertise include sustainability (mainly food), social enterprise and ethical consumption behaviour. Within those strands, she is also interested in the role that place plays.
Having secured external research funding from the Academy of Marketing (2015-16) and a Santander Academic Travel Award (2015-16) to investigate social enterprises and their ethical capital, I also secured a Visiting Professor exchange with ISCTE Business School in Lisbon, an area especially renowned for their developed policies on social enterprise. A key project arising from these activities was looking at the practices of social supermarkets and alternative food enterprises across the UK. To date, this has led to a number of invited international conferences and seminars across the UK, Europe and the USA. She is also supervising PhD students in this area.
Led by colleagues in the University of Limerick and University of Birmingham, Morven is also working on a European-wide project around the impact of austerity measures upon consumption, family life and career plans. This has also been published and presented at International conferences.
Together with a colleague from Manchester Metropolitan University, another project involves examining the role that alternative enterprises play in the community. This project compliments supervision of another PhD student who is looking at the role of place branding within the context of social enterprise.
She invites PhD students who are interested in the areas of social business/enterprise; sustainability (especially the circular economy); ethical consumption (especially food ethics) and place.
McEachern, M. and Moraes, C. (2017) ‘O Desenvolvimento de Capital Ético em Empresas Alternativas de Alimentos (The Development of Ethical Capital in Alternative Food Companies)’. In: 10th Latin American Retail Conference, 19-20th October 2017, Sao Paulo, Brazil
O�Loughlin, D., Szmigin, I., McEachern, M., Barbosa, B., Karantinou, K. and Fern�ndez-Moya, M. (2017) ‘Man Thou Art Dust: Rites of Passage in Austere Times’ Sociology , 51 (5), pp. 1050-1066. ISSN 0038-0385
Chatzidakis, A., McEachern, M. and Warnaby, G. (2017) ‘Consumption in and of Space and Place: Introduction to the Special Issue’ Marketing Theory . ISSN 1470-5931
Ogunoye, F., McEachern, M. and Kane, K. (2017) ‘Exploring Place Branding in Social Enterprise Places: The City of Salford Experience’. In: Institute of Place Management 4th International Biennial Conference, 7-8th September 2017, Manchester
McEachern, M. and Warnaby, G. (2017) ‘Exploring Community in the Context of Independent Co-operative Food Retailers’. In: Institute of Place Management 4th International Biennial Conference, 7-8th September 2017, Manchester
McEachern, M (2017) ‘Driving Circularities in the Food Supply Chain: The Sustainable Role of Alternative Food Retail Enterprises (AFREs)’. In: The Circular Economy: Transitioning to Sustainability?, 11 July 2017, Techno Centre, CBiS, Coventry University
Carrigan, M., McEachern, M., Moraes, C. and Bosangit, C. (2017) ‘The Fine Jewellery Industry: Corporate Responsibility Challenges and Institutional Forces Facing SMEs’ Journal of Business Ethics , 143 (4), pp. 681-699. ISSN 0167-4544
Cheetham, F., McEachern, M. and Warnaby, G. (2017) ‘A kaleidoscopic view of the territorialised consumption of place’ Marketing Theory . ISSN 1470-5931
McEachern, M (2015) ‘Corporate citizenship and its impact upon consumer moralisation, decision-making and choice’ Journal of Marketing Management , 31 (3-4), pp. 430-452. ISSN 0267-257X
O'Loughlin, D., Szmigin, I., McEachern, M., Karantinou, K., Barbosa, B. and Fern�ndez-Moya, E. (2015) ‘Austere Times: Male Experiences of Liminal Vulnerability’ Association for Consumer Research Journal , 43, pp. 633-634. ISSN 2378-1815
Carrigan, M., Moraes, C. and McEachern, M. (2013) ‘From conspicuous to considered fashion: A harm-chain approach to the responsibilities of luxury-fashion businesses’ Journal of Marketing Management , 29 (11-12), pp. 1277-1307. ISSN 0267-257X
McEachern, M. and Cheetham, F. (2013) ‘A Conception of Moral Sensitivity and Everyday Consumption Practices: Insights from the Moralising Discourses of Pet Owners’ International Journal of Consumer Studies , 37 (3), pp. 337-343. ISSN 1470-6423
Cheetham, F. and McEachern, M. (2013) ‘Extending Holt's consuming typology to encompass subjectsubject relations in consumption: lessons from pet ownership’ Consumption Markets & Culture , 16 (1), pp. 91-115. ISSN 1025-3866
McEachern, M., Warnaby, G. and Cheetham, F. (2012) ‘Producing & Consuming Public Space: A Rhythmanalysis of the Urban Park’. In: (ACR) Association for Consumer Research 2012: Appreciating Diversity, 4th - 7th October 2012, Vancouver, Canada
McEachern, M. and Cheetham, F. (2011) ‘Pet Ownership and Related Consumption Practices: The Role of Moralization’. In: European Advances in Consumer Research. : Association for Consumer Research. pp. 225-230. ISBN 9780915552665
McEachern, M. and Cheetham, F. (2011) ‘Visualising the Role of the Public Urban Park: Consumer Perspectives’. In: 2nd International Visual Methods Conference, 13th - 15th September 2011, Milton Keynes, UK
Cheetham, F. and McEachern, M. (2011) ‘Uncovering Covert Consumer Resistance in the UK Pet Marketplace’. In: 40th EMAC Annual Conference 2011, 24th - 27th May 2011, Ljubljana, Slovenia
McEachern, M. and Cheetham, F. (2011) ‘Transforming the Health and Wellbeing of Consumers: The Role of the Public Park’. In: 7th CRAWS Conference Emerging Issues in Transformative Consumer Research and Social Marketing, 14th - 15th April 2011, Manchester, UK
McEachern, M. and Cheetham, F. (2010) ‘Pet Ownership & Related Consumption Practices: The Role of Morality’. In: 2010 European Conference of the Association for Consumer Research, 30th June - 3rd July 2010, London, UK
McEachern, M. and Cheetham, F. (2009) ‘Photo-elicitation and its Value in Uncovering Pet Owners Stories of their Consumption Experiences’. In: 1st International Visual Methods Conference, 15th September 2009, Leeds, UK
Cheetham, F. and McEachern, M. (2009) ‘The Dynamic Relationship between Pet Owners, the Pet Marketplace and Cultural Meanings: continuing the dialogue between consumer behaviour and other disciplines’. In: 38th EMAC Annual Conference 2009, 26th - 29th May 2009, Nantes, France
McEachern, M. and Cheetham, F. (2008) ‘Consumer Resistance in the Pet Marketplace’. In: 1st International Conference on Consumption and Consumer Resistance", 28th November 2008, Paris, France
McEachern, M. and Cheetham, F. (2008) ‘Exploring Cultural Blueprints of Companion Animal Consumption Practices in the UK: A Photoelicitation Approach’. In: 6th CRAWS Conference: Emerging Issues in Customer Behaviour in Multi-Cultural Societies, 2nd - 4th April 2008, Manchester, UK
Current PhD Supervision
BHS0032 Business Responsibility and Sustainability
BA Business Studies Dissertations