Portrait of  Fiona Moffat Fiona Moffat

f.moffat@hud.ac.uk | 01484 473009


Position: Senior Lecturer, Department of Logistics, Operations, Hospitality and Marketing
Qualifications: LLB (Hons), MBA, Cert Ed, MCMI, FHEA


Fiona joined the University as a Lecturer in Hospitality in 2005 after a successful career in hospitality management, and has continued to integrate her knowledge and experience into her teaching.

Previous experience includes management within both the hotel and restaurant industries working for Hilton,Thistle and Holiday Inn as well as the slightly more unusual role as one of the first female Camp Bosses for Sodexo, Universal Ogden and Kelvin International Services in the offshore industry.

Challenges included managing an international workforce, achieving high quality of service for clients whilst maintaining high profit margins for employer. Staff welfare and training were also of significant importance together with planning and organising at both operational as well as strategic level. Zero tolerance for error imposed by clients made these particularly challenging roles and have led to Fionas continued interest in operational analysis and planning of service operations which forms a firm basis of much of her subject expertise

Research and Scholarship

Having recently enrolled on a doctoral programme, Fiona’s interest continues to centre around service innovation within the hospitality industry, in particular the independant restaurant sector and how the influence of organisational culture drives enterprise and innovation. On a more day to day basis, recent collaboration on “The flipped classroom” project continues to play a large part in her delivery of undergraduate modules allowing students to recieve additional lecture material prior to formal lectures. This approach is already showing significant improvements in student achievement whilst enhancing the student learning experience.

Publications and Other Research Outputs


Bentley, S., Allan, R., Belton, D., Moffat, F., Pufal, D., Balac, P., Hunter, A. and Shaw, N. (2013) ‘Flipping the Classroom with Just in Time Teaching and Peer Instruction: Case Studies from the Sciences and Business’. In: ALT-C 2013, 10-12 September 2013, East Midlands Conference Centre, University of Nottingham

Research Degree Supervision

  • Social media and disruptive technologies in the hospitality industry
  • Innovation within service industries
  • Food and beverage industries within hospitality

Enterprise Activities

The hospitality manager of the future requires skills that go beyond purely managing people and businesses.Through the delivery of specific hospitality enterprise modules Fiona brings the reality of business development and collaboration to life allowing students to launch micro businesses within the university environment, generating revenue for both individual clients as well as charities, allowing students to experience the realities of enterprise development first hand.

Administrative Responsibilities

As course leader for the Hospitality undergraduate programme, duties include managing the course and students. Changes over the past 18 months have seen a shift in focus resulting in a much more streamlined course necessitating a more direct approach to the management of the team and course as a whole.

In addition, heavy involvement in recruitment activities, admissions procedures as well as developing wider links with employers, has seen graduate employment rise annually.

Teaching and Professional Activities

Developing new modules in line with industry requirements and achieving a high level of recognition for the course at Huddersfield from external bodies has led to an increase in applicants to the course.

Current modules delivered include –

  • Hospitality service management
  • Hospitality operational analysis and planning
  • International hospitality operations (MSc)
  • Business enterprise
  • Food, culture and society
  • Supervision of UG as well as PG dissertation projects

In addition Fiona is the course tutor for the internationally recognised Wine & Spirit Trust level 1 qualification which is delivered to both students as well as external clients.