Portrait of  Keith  Butterick Keith Butterick

k.butterick@hud.ac.uk | 01484 478404



Keith Butterick has worked in journalism and Public Relations. His career started in local newspapers before specialising in magazine journalism and finance and business journalism. His work as a business journalist included Business Editor of ‘Yorkshire on Sunday’ editor of various trade publications such as ‘Caring Today’ and ‘Private Wealth Advisor’, ‘Business in Yorkshire’.

He launched and edited two successful business magazines ‘Finance North’ and ‘Northern Business and Finance’.

He was twice the winner of the Industrial Society/Texaco Industrial Society of Industrial Journalist of the Year and shortlisted twice in the British Society of Magazine Editors business magazine section. He was also Northern Business Journalist of the Year on two occasions. 

In Public Relations he has worked across a number of sectors, in both Public Relations consultancies and as in-house PR practitioner for a public company handling media and investor relations. His working experience includes consumer PR he was a director of a financial public relations where he worked on the flotation of a number of companies. He has also worked in public affairs. He also worked as press officer for the Labour Party during general and European elections.

He is one of the few researchers in the UK working in the field of business and financial journalism, his book, A Critical Introduction to Business and Finance Journalism: Churnalism, Complacency and Collusion will be published in 2013.

A former Councillor and with his experience has advised Local authorities on communication strategy and carrying out communication audits. He also advises many large scale companies on Public Liaison Panels, he is an expert on community engagement and has run many consultation programmes on behalf of clients.

Qualifications: BA (Hons) Philosophy, University of Sussex

PGCE (FE) University of Huddersfield

Research and Scholarship

  • Business and financial journalism. His book, ‘A Critical Introduction to Business and Financial Journalism, Collusion, Conspiracy and Churnalism’ will be published by Pluto Press in 2013.
  • Consultation, engagement and democracy. Engaged in a number of research programmes looking into the effectiveness of consultation – its effectiveness in the public sector; impact on democratic structures; the theory and practice of consultation and engagement; consultation in planning
  • Communications in the public sector; development and growth of Public Relations in local government; changing and emerging structures; developing evaluation models
  • Public Relations writing and language – identifying the ideological function of language and the role of public relations

Publications and Other Research Outputs


Butterick, K (2015) Collusion and Complacency: A Critical Introduction to Business and Financial Journalism . London, UK: Pluto Press. ISBN 9780745332031


Butterick, K (2011) Introducing Public Relations Theory and Practice . London: SAGE Publications. ISBN 9781412921145

Enterprise Activities

Director, Plus Public Affairs Limited, Consultant, Forty Shillings Ltd.

Specialist in community engagement and consultation projects