Portrait of Professor Len Tiu Wright Professor Len Tiu Wright

l.t.wright@hud.ac.uk | 01484 473304



Biography

Position: Professor of Marketing, Department of Logistics, Operations, Hospitality and Marketing
Qualifications: BA, MSc, PhD, FHEA, Fellow AMS
 

Len Tiu Wright has a strong interest in the global field from her doctoral days of researching how relationships between multinationals and their subsidiaries affect their marketing performances. Working in academia, industry and back to academia has led to her branching out to research a broader diversity of topics including global branding, use of qualitative market research theories and methodologies to online consumer behaviour in e-retailing and e-marketing strategies, driven mostly out of curiosity at modern developments in these spheres.

Len Tiu is currently Professor of Marketing and heads a research group for Global Advances in Marketing, Branding and Innovation (GAMBI) at the University of Huddersfield, UK. She was formerly Professor of Marketing and Research Professor at De Montfort University, Leicester and Senior Lecturer, then Visiting Professor at the University of Keele. Her full-time appointments include those at the universities of Keele, Birmingham and Loughborough. She has guest lectured for universities and professional bodies in the UK and overseas. Additionally, she has consultancy and industrial experience and has researched in the Far East, Europe and North America. In a long career of writing, her works have appeared in books, American and European academic journals and at major conferences, some gaining overall best paper conference awards and best track paper prizes. She is listed on Google Scholar.

In UK and overseas workshops and conference activities, she is used to chairing tracks and special interest groups in international marketing and qualitative research and has been a past International Co-ordinator of all the special interest groups for the Academy of Marketing. She has organised workshops and conferences at universities and at IBM in Warwick, UK and undertakes various Speaker engagements e.g. the MAGScholar Conference in Dubai and the recently Emerging Markets Conference at IIM Lucknow, India.

With a keen interest in helping academia improve the quality of submitted papers for publication, Len Tiu’s other external roles enable her to do this as joint Editor-in-Chief and Founding Editor of the Taylor & Francis’ Cogent Business and Management Journal (in Web of Science Emerging Series) and Founding Editor of Emerald’s Qualitative Market Research – An International Journal. She is also on the editorial boards of a number of marketing journals and undertakes reviews of papers for other journals and conferences. Internally in her academic work environment she finds it rewarding to be involved in the recruitment of postgraduate research students, supervision as well as being an Internal Examiner for doctoral candidates and early career researchers. She has been an External Examiner for external theses e.g. DPhil (Oxford and Ulster) and PhD (e.g. Brunel, Cardiff and Cranfield) and continues as in this role for other universities when invited to.

Research and Scholarship

Qualitative researches in e-marketing strategies, company marketing of brands and e-retailing to consumers.

Publications and Other Research Outputs

2017

Robin, R., Wright, L., Du-Lieu, L. and Forbes, G. (2017) ‘Extending the generalizability and pragmatic contributions to solve privacy paradox’. In: Global Innovation and Knowledge Academy Conference 2017, June 28-30, 2017, Lisbon

2016

Kooli, K., Cai, H., Beer, C. and Wright, L. (2016) ‘Better together? A Hospitality Case for Umbrella BrandingJournal of Business & Industrial Marketing , 31 (8), pp. 1006-1016. ISSN 0885-8624

Wright, L (2016) ‘Book review: Business Marketing Concepts and Cases by Sharad Sarin (2013)Journal of Business & Industrial Marketing , 31 (8), pp. 1017-1018. ISSN 0885-8624

Bolat, E., Kooli, K. and Wright, L. (2016) ‘Businesses and mobile social media capabilityJournal of Business & Industrial Marketing , 31 (8), pp. 971-981. ISSN 0885-8624

Kooli, K. and Wright, L. (2016) ‘Guest EditorialJournal of Business & Industrial Marketing , 31 (8), pp. 941-942. ISSN 0885-8624

Wali, A. and Wright, L. (2016) ‘Customer Relationship Management and Service Quality: Influences in Higher EducationJournal of Customer Behaviour , 15 (1), pp. 67-79. ISSN 1475-3928

2015

Uduma, I., Wali, A. and Wright, L. (2015) ‘A quantitative study on the influence of breadth of open innovation, on SME's product-service performance: the moderating effect of type of innovationCogent Business and Management . ISSN 2331-1975

Guisado-Gonz´┐Żlez, M., Wright, L. and Guisado-Tato, M. (2015) ‘Product–process matrix and complementarity approachThe Journal of Technology Transfer . ISSN 0892-9912

Wali, A., Wright, L., Nwokah, N. and Reynolds, P. (2015) ‘Customer Relationship Management and Service Quality: a qualitative study’. In: 2015 European Academy of Management (EURAM) Conference, 17th - 20th June, 2015, Kozminski University, Warsaw Poland.

Wali, A., Wright, L. and Uduma, I. (2015) ‘Customer relationship management for brand commitment and brand loyaltyBritish Journal of Marketing Studies , 3 (4), pp. 45-58. ISSN 2053-4043

2014

Cockayne, D. and Wright, L. (2014) ‘Liberating the modern Chinese football fan: a theoretical perspective’. In: Marking Asia Group Scholar Global Business, Marketing and Tourism Conference, November 2014, Indonesia

Gaber, H. and Wright, L. (2014) ‘Fast-food advertising in social media. A case study on Facebook in EgyptJournal of Business and Retail Management Research , 9 (1), pp. 52-63. ISSN 1751-8202

Wali, A., Wright, L. and Reynolds, P. (2014) ‘Cashless system, users' perception and retail marketing performanceInternational journal of sales retailing and marketing , 3 (4), pp. 17-32. ISSN 2045-810X

Ding, Q., Bradshaw, R. and Wright, L. (2014) ‘Brand origin and product preference: a study of urban adult Chinese consumers’. In: Global Marketing Conference at Singapore: Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice.". Marina Bay Sands, Singapore: Global Alliance of Marketing and Management Associations. pp. 401-414.

Dandis, A., Wright, L. and Cai, H. (2014) ‘The Impact of Service Quality and Customer Satisfaction on Customer's Loyalty in Jordan Islamic Bank’. In: 47th Academy of Marketing Conference AM2014, 7th-10th July 2014, Bournemouth, UK , p. 13

Wali, A., Wright, L. and Reynolds, P. (2014) ‘Cashless policy, users’ perception and retail marketing performance’. In: International Conference on the Restructuring of the Global Economy (ROGE), 23rd - 24th June 2014, Cambridge, UK , pp. 101-111

Tang, X., Cai, H., Wright, L. and Kooli, K. (2014) ‘Innovation Support and SMEs in ChinaConference Proceedings: The Business and Management Review , 5 (1), p. 312. ISSN 2047-2854

Matthews, J., Wright, L. and Jones, G. (2014) ‘Implications of history, brand legacy and trust for B2B Marketing in the Footprints of Goliath’. In: Proceedings of the B2B Colloquium: Recent Challenges & Advances in B2B Marketing. Bournemouth, UK: Westburn Publishers Ltd. pp. 14-15. ISBN 9781858992976

Wali, A., Wright, L., Kooli, K. and Wali, H. (2014) ‘B2B Brand Commitment: Experiences from Nigerian Financial firms in the Customer Relationship Management Sector’. In: Proceedings of the B2B Colloquium: Recent Challenges & Advances in B2B Marketing. Bournemouth, UK: Westburn Publishers Ltd. pp. 15-16. ISBN 9781858992976

Cai, H. and Wright, L. (2014) ‘International product innovation marketing strategy in China: an analysis of EU subsidiary's firm capabilities and host institutions’. In: 2014 Global Marketing Conference at Singapore, 15th-18th July 2014, Marina Bay Sands, Singapore

2013

Millan, E., De Pelsmacker, P. and Wright, L. (2013) ‘Clothing consumption in two recent EU Member States: A cross-cultural studyJournal of Business Research , 66 (8), pp. 975-982. ISSN 0148-2963

2011

Dennis, C., Newman, A., Michon, R., Wright, L. and Brakus, J. (2011) ‘Modeling Shopper Responses to Retail Digital Signage’. In: Advanced Technologies Management for Retailing: Frameworks and Cases. : IGI Global. . ISBN 9781609607388

2010

Chen, C., Wright, L. and Starkey, M. (2010) ‘CRM's theoretical constructs and effectiveness in improving customer value’. In: Academy of Marketing Conference : Transformational Marketing, 5th-8th July 2010, Coventry University

Jamea, B., Wright, L. and Pickton, D. (2010) ‘Customer relationship management to enhance customer experience : an exploratory approach’. In: Academy of Marketing Conference : Transformational Marketing, 5th-8th July 2010, Coventry University

Dennis, C., Morgan, A., Wright, L. and Jayawardhena, C. (2010) ‘The influences of social e-shopping in enhancing young women's online shopping behaviourJournal of Customer Behaviour , 9 (2), pp. 151-174. ISSN 1475-3928

Dennis, C., Newman, A., Michon, R., Josko Brakus, J. and Wright, L. (2010) ‘The mediating effects of perception and emotion: Digital signage in mall atmosphericsJournal of Retailing and Consumer Services , 17 (3), pp. 205-215. ISSN 0969-6989

Kooli, K., Wright, L. and Wright, A. (2010) ‘Business implications in the subcontracting alliance life cycle: case examples from the Tunisian clothing and textile industriesJournal of Business & Industrial Marketing , 25 (5), pp. 372-382. ISSN 0885-8624

Oktemgil, M., Wright, L. and Kooli, K. (2010) ‘Comparative prespectives in Brand Managment: A tale of two countries.’. In: 6th International Conference of the AM’s Brand, Identity and Corporate Reputation SIG, 9th-11th April 2010, Univesitat Ramon Llull Barcelona, Spain.

2009

Wright, L. and Stone, M. (2009) ‘Customer relationship management and marketing insights’. In: Strategic Marketing Management: A Process Based Approach. : Cengage Learning EMEA. pp. 257-270. ISBN 9781844800001

Jayawardhena, C. and Wright, L. (2009) ‘An empirical investigation into e-shopping excitement: antecedents and effectsEuropean journal of marketing , 43 (9/10), pp. 1171-1187. ISSN 0309-0566

Dennis, C., Merrilees, B., Jayawardhena, C. and Wright, L. (2009) ‘E-consumer behaviourEuropean journal of marketing , 43 (9/10), pp. 1121-1139. ISSN 0309-0566

2008

Kooli, K. and Wright, L. (2008) ‘Arabian subcontracting study in business development and the alliance life cycle’. In: AGBA Fifth World Congress, 16-19th November 2008, Bahrain

Kooli, K. and Wright, L. (2008) ‘Researching Consumer Perceptions and Country of Origin Effects’. In: Academy of marketing conference : Reflective Marketing in a Material World, 8-10th July 2008, Aberdeen business school

King, T., Dennis, C. and Wright, L. (2008) ‘Myopia, customer returns and the theory of planned behaviourJournal of Marketing Management , 24 (1-2), pp. 185-203. ISSN 0267-257X

2007

Abele, J., Wright, L. and Pickton, D. (2007) ‘A practice-orientated brand valuation’. In: Marketing masterclass Business to Business (B2B). : De Montfort University. . ISBN 9781857213904

Abele, K., Wright, L. and Starkey, M. (2007) ‘Customer equity in the financial services sector’. In: Marketing masterclass Business to Business (B2B). : De Montfort University. . ISBN 9781857213904

Newman, A., Dennis, C., Wright, L. and King, T. (2007) ‘The effectiveness of digital signage for shopping malls - a cross national qualitative study’. In: Marketing masterclass Business to Business (B2B). : De Montfort University. . ISBN 9781857213904

Wright, L (2007) Marketing Masterclass Colloquium: Business to Business . : De Montfort University. ISBN 9781857213904

King, T., Dennis, C. and Wright, L. (2007) ‘Deshopping : the retail perspective the mismanagement and prevention of deshopping’. In: Marketing masterclass Business to Business (B2B). : De Montfort University. . ISBN 9781857213904

Kooli, K., Wright, L., Broderick, A. and Chen, Y. (2007) ‘Marketing communications and customer attitudes towards SSTs in banking’. In: Academy o marketing 21st service workshop proceedings. : University o Westminster. pp. 54-57. ISBN 9780955268540

Wright, L (2007) ‘Qualitative research’. In: The marketing book. : Butterworth-Heinemann. pp. 156-169. ISBN 9780750685665

Dennis, C. and Wright, L. (2007) ‘The Savannah Hypotheses of shopping’. In: Academy of Marketing Annual Conference : Marketing Theory into Practice, July 2007, Kingston Business School , London

Farquhar, J., Panther, T. and Wright, L. (2007) ‘To have and to hold : managing channels in UK high street financial services’. In: Academy of Marketing Annual Conference : Marketing Theory into Practice, July 2007, Kingston Business School , London

Jayawardhena, C., Wright, L. and Dennis, C. (2007) ‘Consumers online: intentions, orientations and segmentationInternational journal of retail and distribution management , 35 (6), pp. 515-526. ISSN 0959-0552

Dennis, C., Jayawardhena, C., Wright, L. and King, T. (2007) ‘A commentary on social and experiential (e-)retailing and (e-)shopping desertsInternational journal of retail and distribution management , 35 (6), pp. 443-456. ISSN 0959-0552

Wright, L., Millman, C. and Martin, L. (2007) ‘Research Issues in Building Brand Equity and Global Brands in the PC MarketJournal of Marketing Management , 23 (1-2), pp. 137-155. ISSN 0267-257X

2006

Wright, L. and Heaton, S. (2006) ‘Fair Trade marketing: an exploration through qualitative researchJournal of Strategic Marketing , 14 (4), pp. 411-426. ISSN 0965-254X

Wright, L., Newman, A. and Dennis, C. (2006) ‘Enhancing consumer empowermentEuropean journal of marketing , 40 (9/10), pp. 925-935. ISSN 0309-0566

Jayawardhena, C., Wright, L. and Dennis, C. (2006) ‘E-shopping determinants : CAMI’. In: Proceedings of Academy of Marketing Conference July 2006. : Middlesex University Press. . ISBN 9781904750499

Vasilieos, P., Wright, L. and Bradshaw, R. (2006) ‘Competitive strategies in pricing for the European food market’. In: Proceedings of Academy of Marketing Conference July 2006. : Middlesex University Press. . ISBN 9781904750499

Jayawardhena, C., Dennis, C. and Wright, L. (2006) ‘Consumers online : intentions, orientations and segmentation’. In: European Marketing Academy Conference, 23-26th May 2006, Athens, Greece

Wright, L., ul-Haq, R. and Oktemgil, M. (2006) ‘Integrated marketing for SMEs in the global marketplaceJournal of Direct Data and Digital Marketing Practice , 7 (3), pp. 216-238. ISSN 1746-0166

2005

Wright, L., O'Mahony, B. and Hall, J. (2005) ‘Qualitative inquiry and consumer research issues : women, food and hospitality’. In: European Institute for Advanced Studies in Management (EIASM) Workshop on Interpretive Consumer Research, 6-8th May 2005, Copenhagen Business School, Denmark

Martin, L. and Wright, L. (2005) ‘No gender in cyberspace?: Empowering entrepreneurship and innovation in female-run ICT small firmsInternational Journal of Entrepreneurial Behaviour & Research , 11 (2), pp. 162-178. ISSN 1355-2554

2004

Wright, L (2004) ‘Marketing research for Roseen Wines Ltd : cameo case.’. In: Marketing Research. : McGraw-Hill Higher Education. pp. 310-312. ISBN 9780077108120

Wright, L (2004) ‘Researching cultures and Starbucks : cameo case.’. In: Marketing Research. : McGraw-Hill Higher Education. pp. 100-101. ISBN 9780077108120

Wright, L. and Culling, B. (2004) ‘Analysing International Marketing Strategies for the Games Console Market’. In: Academy of world business marketing and management conference, July 13-16, 2004, Gold Coast International Hotel, Queensland, Australia

Abele, J., Wright, L. and Pickton, D. (2004) ‘A 'model' comparison in brand valuation’. In: Academy of Marketing Conference : Virtue in Marketing, 8th July 2004, University of Gloucestershire

Abele, J., Wright, L. and Starkey, M. (2004) ‘The context of customer value management’. In: Academy of Marketing Conference : Virtue in Marketing, 8th July 2004, University of Gloucestershire

Wright, L. and Atlee, C. (2004) ‘Entrepreneurship and marketing : issues for independent inventors.’. In: Handbook of research in international entrepreneurship. : Edward Elgar. pp. 172-189. ISBN 9781843760696

Wright, L (2004) ‘Marketing research’. In: Marketing : an introduction. : McGraw-Hill Higher Education. pp. 159-187. ISBN 9780077098766

2003

Nancarrow, C., Wright, L. and Brace, I. (2003) ‘NFOMarketMind brand tracking and the 'Lettuseat' advertising campaign. Case study and answer.’. In: Principles and practices of marketing. : McGraw-Hill. pp. 453-460. ISBN 9780077107086

Wright, L., Martin, L. and Stone, M. (2003) ‘Exploring the characteristics, attitudes to targeting and relationship marketing of small ethnic minority businessesJournal of Targeting, Measurement and Analysis for Marketing , 12 (2), pp. 173-184. ISSN 0967-3237

Culling, B. and Wright, L. (2003) ‘Strategy rules OK! Playing the console game’. In: Academy of Marketing Conference : History of the Next Decade, 7-8th July 2003, Aston Business School

2002

Mattison, R., Wright, L., Abbott, J., Brown, A., Cox, D., Faulkner, M. and Stone, M. (2002) ‘CRM strategy and implementation in telecommunications (Part 1 and Part 2)’. In: Customer Management Scorecard: Managing CRM for Profit. : Kogan Page. pp. 281-302. ISBN 9780749438951

Wright, L., Stone, M. and Abbott, J. (2002) ‘The CRM imperative — Practice vs theory in the telecommunications industryJournal of Database Marketing , 9 (4), pp. 339-349. ISSN 1350-2328

Wright, L., Nancarrow, C. and Michel, S. (2002) ‘The branding of IT: marketing and research issuesInternational Journal of Information Technology and Management , 1 (4), pp. 425-441. ISSN 1461-4111

Hill, J., Nancarrow, C. and Wright, L. (2002) ‘Lifecycles and crisis points in SMEs: a case approachMarketing Intelligence & Planning , 20 (6), pp. 361-369. ISSN 0263-4503

Martin, L., Abbott, J., Wright, L., Stone, M. and Palmer, R. (2002) Business Innovation in the Knowledge Economy: Proceedings of the IBM Conference . : De Montfort University. ISBN 9781857213393

2001

Wright, L. and Abbott, J. (2001) Business intelligence and e-marketing . : De Montfort University. ISBN 185721336x

Nancarrow, C., Brace, I. and Wright, L. (2001) ‘Tell me lies, sweet little lies’. In: Academy of Marketing Conference : A Marketing Odyssey, 1-4th July 2001, Cardiff University

Wright, L., Nancarrow, C. and Page, J. (2001) ‘Direct marketing for seagram : case study’. In: Principles and practice of marketing. : McGraw-Hill. pp. 409-412. ISBN 9780077096137

Wright, L., Nancarrow, C. and Kwok, P. (2001) ‘Food taste preferences and cultural influences on consumptionBritish Food Journal , 103 (5), pp. 348-357. ISSN 0007-070X

Wright, L (2001) ‘Intercontinental comparisons in marketing strategyInternational Marketing Review , 18 (3), pp. 344-354. ISSN 0265-1335

Nancarrow, C., Attlee, C. and Wright, L. (2001) ‘The challenge of marketing independent inventions: an international prerogativeInternational Journal of Entrepreneurship and Innovation Management , 1 (3/4), pp. 381-399. ISSN 1368-275X

Nancarrow, C., Barker, A. and Wright, L. (2001) ‘Engaging the right mindset in qualitative marketing researchMarketing Intelligence & Planning , 19 (4), pp. 236-243. ISSN 0263-4503

Wright, L. and Narrow, C. (2001) ‘Improving Marketing Communication & Innovation Strategies in the Small Business ContextSmall Business Economics , 16 (2), pp. 113-123. ISSN 0921-898X

Nancarrow, C., Brace, I. and Wright, L. (2001) ‘"Tell me Lies, Tell me Sweet Little Lies": Dealing with Socially Desirable Responses in Market ResearchThe Marketing Review , 2 (1), pp. 55-69. ISSN 1469-347X

2000

Wright, L., Maclaran, P., Broderick, A., Starkey, M. and Baron, P. (2000) Internet marketing . : De Montfort University. ISBN 9781857213201

Theodorakioglou, F. and Wright, L. (2000) ‘Comparative marketing strategies of Greek and overseas firmsBritish Food Journal , 102 (10), pp. 773-789. ISSN 0007-070X

Wright, L., Nancarrow, C. and Brace, I. (2000) ‘Researching taste: layers of analysisBritish Food Journal , 102 (5/6), pp. 429-440. ISSN 0007-070X

Wright, L. and Kelemen, M. (2000) ‘The cultural contexts of advertising to women consumers : the examples of Malaysia and Romania’. In: Marketing and feminism : current issues and research. : Routledge. pp. 143-159. ISBN 9780415219730

Wright, L. and Crimp, M. (2000) The marketing research process . : Prentice Hall. ISBN 9780130117533

Hill, J. and Wright, L. (2000) ‘Defining the scope of entrepreneurial marketing : a qualitative approachJournal of Enterprising Culture , 8 (1), pp. 23-46. ISSN 0218-4958

1999

Wright, L (1999) ‘A marketing research study in the public sector’. In: Academy of Marketing Conference : New Marketing, New Relevance – education and innovation for the next generation, July 1999, University of Stirling

Nancarrow, C., Wright, L. and Alakoc, B. (1999) ‘Top gun fighter pilots provide clues to more effective database marketing segmentation : the impact of birth order’. In: Academy of Marketing Conference : New Marketing, New Relevance – education and innovation for the next generation, July 1999, University of Stirling

Nancarrow, C., Wright, L. and Alakoc, B. (1999) ‘Top Gun Fighter Pilots Provide Clues to More Effective Database Marketing Segmentation: The Impact of Birth OrderJournal of Marketing Management , 15 (6), pp. 449-462. ISSN 0267-257X

Wright, L. and Nancarrow, C. (1999) ‘Researching international “brand equity”: a case studyInternational Marketing Review , 16 (4/5), pp. 417-431. ISSN 0265-1335

Nancarrow, C., Attlee, C. and Wright, L. (1999) ‘Weaknesses in the marketing and the adoption of independent inventions with implications for international competitivenessJournal of Enterprising Culture , 7 (3), pp. 233-256. ISSN 0218-4958

1998

Theodorakioglou, F. and Wright, L. (1998) ‘Comparative marketing strategies in the Greek market’. In: Academy of Marketing Conference - Adding Value Through Marketing, 8-10 July 1998, Sheffield Hallam University

Theodorakioglou, F. and Wright, L. (1998) ‘Marketing strategies of Greek and foreign firms comparedQualitative Market Research: An International Journal , 1 (3), pp. 145-155. ISSN 1352-2752

Wright, L., Nancarrow, C. and Page, J. (1998) ‘Direct marketing for seagram : case study’. In: Principles and practice of marketing. : McGraw-Hill. pp. 409-412. ISBN 9780077094355

Nancarrow, C., Wright, L. and Brace, I. (1998) ‘Gaining competitive advantage from packaging and labelling in marketing communicationsBritish Food Journal , 100 (2), pp. 110-118. ISSN 0007-070X

Nancarrow, C., Wright, L. and Woolston, C. (1998) ‘Pre-testing international press advertising: the need for informed consensus on methodologyQualitative Market Research: An International Journal , 1 (1), pp. 25-38. ISSN 1352-2752

1997

Wright, L (1997) ‘Exploring the need for extended research: an investigation of consumer attitudes to product labelingJournal of product and brand management , 6 (6), pp. 417-427. ISSN 1061-0421

Wright, L., Nancarrow, C. and Page, J. (1997) ‘Seagram Europe and Africa : the development of a consumer database marketing capability’. In: Academy of Marketing Conference, July 1997, Manchester Metropolitan University

Nancarrow, C., Wright, L. and Page, J. (1997) ‘A study in international marketing: The development of a consumer database marketing capabilityJournal of Marketing Management , 13 (7), pp. 625-636. ISSN 0267-257X

Theodorakioglou, F. and Wright, L. (1997) ‘Family firms versus multinationals in the market in Greece for soft and alcoholic drinks’. In: Academy of Marketing Conference, July 1997, Manchester Metropolitan University

1996

Wright, L (1996) ‘Exploring the in-depth interview as a qualitative research technique with American and Japanese firmsMarketing Intelligence & Planning , 14 (6), pp. 59-64. ISSN 0263-4503

Wright, L (1996) ‘Managing Relationship Marketing: A cross-cultural perspective of a Chinese MarketCross Cultural Management: An International Journal , 3 (2), pp. 32-39. ISSN 1352-7606

1995

Wright, L., Nancarrow, C. and Page, J. (1995) ‘Direct marketing for seagram : case study’. In: Principles and practice of marketing. : McGraw-Hill. pp. 409-412. ISBN 9780077079352

Wright, L. and Crimp, M. (1995) The marketing research process . : Prentice Hall. ISBN 9780132028394

1994

Wright, L (1994) ‘Research methodology’. In: The Marketing Initiative : Economic and Social Research Council studies into British marketing. : Prentice Hall. pp. 408-410. ISBN 9780130428219

Wright, L (1994) ‘Subsidiaries in Britain : control from East and West’. In: The Marketing Initiative : Economic and Social Research Council studies into British marketing. : Prentice Hall. pp. 292-302. ISBN 9780130428219

Davies, M. and Wright, L. (1994) ‘The Importance of Labelling Examined in Food MarketingEuropean journal of marketing , 28 (2), pp. 57-67. ISSN 0309-0566

1993

Wright, L (1993) ‘Strategic marketing by overseas firms in the UK – a comparative approachJournal of Strategic Marketing , 1 (4), pp. 257-270. ISSN 0965-254X

1990

Wright, L., Saunders, J. and Doyle, P. (1990) ‘Japanese headquarters' control over the marketing strategies of their UK subsidiariesJournal of Marketing Management , 6 (3), pp. 209-224. ISSN 0267-257X

Wright, L., Doyle, P. and Saunders, J. (1990) ‘Japanese Marketing Strategies in their UK SubsidiariesMarketing Intelligence & Planning , 8 (1), pp. 11-20. ISSN 0263-4503

1988

Doyle, P., Saunders, J. and Wright, L. (1988) ‘A comparative study of British, U.S. and Japanese marketing strategies in the British marketInternational Journal of Research in Marketing , 5 (3), pp. 171-184. ISSN 0167-8116

Doyle, P., Saunders, J. and Wright, L. (1988) ‘US HQ views of their subsidiaries : marketing strategies in the UK’. In: Proceedings of the marketing education group conference. : Academy of marketing. pp. 387-418.

1987

Doyle, P., Saunders, J. and Wright, L. (1987) ‘A comparative study of US and Japanese marketing strategies in the British market’. In: Proceedings of the marketing education group conference. : Marketing education group. pp. 219-240.

Doyle, P., Saunders, J. and Wright, L. (1987) ‘A comparative study of US and Japanese marketing strategies’. In: 1987 AMA educators' proceedings. : American Marketing Association. p. 48. ISBN 9780877571827

Esteem

Speaker engagements:

  • Griffith University Business School, Australia, 2006
  • ICT Conference, ISG University, Tunis, 2006
  • University of International Business and Economics, Beijing, China, 2008 and 2009
  • Summer Schools Programme for students aged 14-17 years old on a visiting lecturer’s module as an introduction to university life, University of Oxford, 2009
  • MAGScholar Conference in Dubai, 12th November 2013
  • 1st B2B Colloquium, Bournemouth University 2014
  • 3rd International Conference, Restructuring of the Global Economy (ROGE) hosted at the University of Cambridge, UK, 2014
  • Emerging Markets Conference Board at the Indian Institute of Management, Noida Campus in Lucknow, India, 5-7 January 2017

External funding:
Successful competitive bid to the Higher Education Academy to host a workshop for blended formative assessment in teaching and learning at the Business School on 10th July 2012. Various successful bids including IBM sponsored study for a paper at De Montfort University and from seedcorn funding for research studies at Huddersfield, Birmingham and Loughborough Universities. 

Currently engaged in two collaborations with academics from European universities for a competitive seminar series: (a) an EU H2020 COST project and (b) Eve's Emancipation, Women at the Top: Integration Trends and Future Challenges women on corporate boards for the Union of the Mediterannean (EoM) funding.

 

Editorships:

  • Internet Editor of Marketing Intelligence & Planning Journal, MCB University Press, 1999-2004.
  • Joint Guest Editor of a special issue, ‘International Entrepreneurship’, Journal of Enterprising Culture, World Scientific Inc, Vol 7, No 4, Dec, 1999.
  • Joint Guest Editors of a special issue, ‘Marketing Research in the Millennium’, Marketing Intelligence and Planning Journal, Vol 4, No 4, 2001.
  • Sole Guest Editor for a special issue,‘Consumer Empowerment, European Journal of Marketing, 2006.
  • Joint Guest Editor of a special issue, ‘E-society’. International Journal of Information and Technology Management, Inderscience, 2007.
  • Lead Co-guest Editor for ‘Marketing Myopia’’, Journal of Marketing Managment, 2007.
  • Joint Guest Editor of a special issue, ‘Business-to-business Marketing in the 21st Century’, Journal of Business & Industrial Marketing, Emerald, Vol 25, No 8, 2010.
  • Editorial Board Member, European Journal of Marketing, 2002 onwards. Editorial Board Member, Journal of Management and World Business Research, 2003 onwards.
  • Editorial Board Member, Journal for Global Business Advancement, 2006 onwards.
  • Editor, Qualitative Market Research – An International Journal, 1997-2012.
  • Founding Editor, Qualitative Market Research – An International Journal, 2012 onwards.
  • Editorial Board Member, Commerce Journal, 2012 onwards.
  • Editor and Founding Editor 2014-2015, Joint Editor-in-Chief 2016 onwards for Taylor & Francis’ Cogent Business and Management Journal

Research Degree Supervision

Supervising six PhD students as first supervisor and four PhD students as a second supervisor in topics relating to financial services marketing, consumer empowerment, marketing effectiveness of customer relationship management, e-retailing and consumer online purchasing, marketing communications and tourism marketing.

Enterprise Activities

Current marketing consultancy on a voluntary basis for a BSeen social enterprise start-up project on low vision aids in Birmingham.

Administrative Responsibilities

Head of GAMBI (Global Advances in Marketing, Branding and Innovation) Research Group, Business School.

Teaching and Professional Activities

Experience in course leadership and lecturing at the University of Huddersfield:

  • Module Leader and Tutor for the second year ‘Data Collection and Analysis’ module for the DBA (Doctor of Business Administration)
  • Module Leader and Tutor for the ‘Applied Marketing Intelligence & Insight’, MSc module
  • Tutor for the ‘International Marketing’ MSc module
  • Supervision and marking of undergraduate research theses
  • Supervision and marking of MSc research dissertations
  • Personal Tutor to allocated tutees

Fellowships/Memberships:

  • Fellow of the Alliance University’s AIM-AMA Doctoral Colloquium in India, July 2012 onwards.
  • Fellow of the Higher Education Academy 2012 onwards
  • Fellow of the Academy of Marketing Science 2012-2013
  • Former member of the Market Research Society
  • Former member of the Academy of Marketing Executive Committee, and past Coordinator of all of its special interest groups