Routes to Content addresses the industrial and regulatory challenges faced by the contemporary television industry with the rise of internet-connected and on-demand viewing.
Routes to Content:
The report on our initial research project, Routes to Content, conducted in the summer of 2019, can be accessed here.
A summary of the report and recommendations for policy makers can be routes-to-content-policy-brief.
The research analysed how people discover and decide what television to watch. Over the summer of 2019 we undertook in-depth semi-structured interviews with 30 participants in their own homes, where they were asked to describe and show us how they found television content to watch.
In May 2020, in the midst of the Covid-19 pandemic, we returned to these same participants to see how Covid-19 had affected their television viewing. You can access our report, exploring how people’s viewing behaviour had changed from summer 2019 to May 2020 here.
We found a significant shift in behaviour as on-demand viewing had become more widespread and habitual. Our report examines why this has happened and what the long-term implications might be. It includes recommendations for broadcasters and regulators.
For more information on this project, or to discuss the research findings, please contact Professor Catherine Johnson.
The project is led by Professor Catherine Johnson, working with Lauren Dempsey and Professor Matt Hills, as part of the research conducted within the Centre for Participatory Culture. The research team consulted with Ofcom to shape the direction of the Routes to Content research, but the design and analysis of the research was conducted independently at the University of Huddersfield.